Today's GoFundMe campaign guest and co-host is a gentleman I found online, through a mutual CrossFit coach friend of mine. He had shared a post that I found inspiring and worthy of sharing across all of social media. Mostly because it involves crowdfunding that was benefiting children and their fitness at the elementary school level. This campaign is on the popular GoFundMe platform. This online system allows someone to go out there to try to fund a dream, get a business going, launch charity or simply find funding with just the power of the internet.  Nowadays it's truly about the power of Google, of people, social media and building communities that can step behind something of value. The co-host today is from Vermont, he runs a program through HEScrossfit.com, and his name is Peter Driscoll!

Peter has been teaching physical education in Vermont for ten years. He currently teaches at the Hartland Elementary School aka HES. Nominated for the Vermont Teacher of Year Award by his peers in 2009 and earned his CrossFit Level one certification in 2010 and incorporated much of the CrossFit philosophy into his P.E. classes. He also trains for obstacle course races, recently finishing in the top 1% at the Vermont Beast Spartan Race in Killington. He's using all of this background and more to build a successful GoFundMe campaign to benefit his students while teaching other teachers that they could do the same!

In this GoFundMe episode you will hear:

HART - Hardwork, Attitude, Respect, Teamwork

Better than yesterday

Using acronyms for the students to help remember the most important attributes of their program

Six years ago is when Peter started to take CrossFit more seriously

Doing positive things with his certification and being recognized for it

Finding CrossFit from the Hotshot Wildland Firefighting training and GoRuck events

Goal of getting Certified for CrossFit for Kids

The real strength of what you learn is through teaching. His goal for the program was to build confidence up, from within the children. They say confidence is the foundation in which all our successes is built upon. Their motto is, "Form, Consistency, Everything else". The kids are run through a fundamentals program, so they learn the form and the technique before any weight gets applied.  If you don't have those techniques consistently developed, you have a high risk of injury

The lead up's Peter was talking about, in the education world they call this Scaffolding, to scaffold those movements and scaffold that information for the kids is vital.

Initial costs of opening a CrossFit gym includes the $3,000 affiliate fee, equipment costs, rent, utilities, insurance, marketing and salary expenses. For a medium-sized gym aka box, an owner can expect an up-front cost of at least $5,000 for equipment and $1,000 or more per month afterward to maintain and replace equipment. But since Peters project is a non-profit they get the fee waived and the agreement they have with CrossFit HQ is the school community can access their box and nobody can be charged a nickel.

In 2014 Peter and his brother founded tabatakids.com. They created music specifically for Tabata and Peter then brought it into the classroom so teachers can take a four-minute movement break with their students and they do it to the music.

At a conference Peter was presenting about how to introduce Table into the classroom for kids. On one of the days, he was not presenting he went to a session on how to bring CrossFit to your school. It was there that he learned that if you apply as a non-profit, you can operate as a non-profit.

"If you have a body, your an athlete." The magic word in CrossFit is Scaling because regardless of your comfort level, your experience level or your fitness level; we can make it awesome for them and the culture they have cultivated is incredible.

The Lebron James of CrossFit

Building a Brand, Marketing,