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In this episode of The Marketing Factory podcast, host Marissa Candy dives into the art of marketing products and services often deemed "boring." She challenges the notion of what constitutes a boring business and emphasizes that just because a product may seem unexciting, it doesn't mean the marketing has to be dull. Marissa encourages listeners to embrace unpredictability in their marketing strategies, suggesting that there are vast opportunities for creativity in every industry. With over two decades of experience as an award-winning marketer, she shares proven strategies to transform perceived limitations into powerful marketing campaigns that drive real impact.

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Timestamps:

00:00:00 - The Power of Unpredictability in Marketing

00:01:03 - Identifying Boring Products and Services

00:02:19 - The Importance of Attention in Marketing

00:03:34 - Learning from Virgin Airlines

00:04:59 - The Unpredictability of Steve Irwin

00:05:30 - Finding Your Unique Angle

00:06:22 - Case Study: Human Resources Marketing

00:08:30 - Creative Approaches to Safety Messages

00:10:03 - Redefining Boring into Exciting

00:10:24 - Closing Thoughts and Call to Action