Today's episode includes clips from a marketing session Alpha CEO, John Wheeler, moderated at VCS 2023. Although he was the moderator, he still dropped a few gold nuggets in there for the VCS audience and our listeners. In this episode, John gives his best tips for marketing your med spa to its fullest potential. He discusses winning with influencers and the ah-ha moment that allowed his program to explode, the importance of having a strong opinion as a leader, identifying your company's avatar, and of course, the benefits of getting in early to new and emerging platforms. This is a quick listen with tons of actionable tips and helpful advice packed inside!