Kait LeDonne is the Founder and CEO of LeDonne Branding and Marketing. Kait works with B2B businesses and consultants to clarify their message, refine their image, and attract the right kind of customers using social media strategies that hyper-accelerate brand awareness and amplify credibility. Kait hosts a weekly marketing and branding show and has authored the ebook The Attraction Magnet, which helps businesses implement key branding methodology to expand their reach and presence. She works with both small businesses and international firms, and everything in between, and has been a contributor on television and in national news publications such as Forbes, BuzzFeed, Fox Business, and The Washington Post.

In this episode Jason and Kait discuss:

• Putting the personal brand of the owner at the forefront. 
• Knowing what clients are a good fit for your company.
• Good marketing and branding starts with understanding the psychological aspect of the customer while they are going through the narrative of their purchase. 
• Using Linkedin to connect with large names and businesses to gain third party credibility. 

Key Takeaways: 

• Corporate brand equity is tied to the founder’s brand equity by bringing a humanistic and relatable aspect to a quality product.
• Mutual respect and value sharing builds success.  
• Branding is simple, but not easy.

Connect with Kait LeDonne:

Website: LeDonneBrands.com

Email: [email protected]

LinkedIn: Kait LeDonne

Connect with Steve and Jason:

LinkedIn: Jason or Steve

Website: Rewire, Inc.: Transformed Thinking 

Email: [email protected]

Show notes by Podcastologist: Kristen Braun

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