In the last 11 podcasts we have covered the 11 business fundamentals I believe are essential to run a successful business.

This week I cover the most important marketing fundamental: Push the bruise.

Unless you can put your audience in touch with their lack or pain related to the product or services you provide, you will not succeed.

This week I share what I mean by "push the bruise" and how you can use it effectively.

If you are looking for tools to grow your business download a free copy of a past issue of the How I Built My Practice White Paper

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