Many small business owners find it difficult to write for their business. Writing is not a skill most of us think we have.

This week I share with you one of my favorite ways to come up with text that is surprisingly easy and also something that you are already good at doing.

If you are looking for tools to grow your business download a free copy of a past issue of the How I Built My Practice White Paper.

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From time to time it is a good idea to check in to see why we are taking the actions we take. Some of the tasks on our to-do list are very valuable and others not so much.

It is useful for us to ask the question "Why am I doing this?" This week in the podcast we explore how to evaluate the value of each of the tasks we do and decide if we should continue to do them.

If you are looking for tools to grow your business download a free copy of a past issue of the How I Built My Practice White Paper.

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Many freelancers and small business owners make the same error. They mistake their mission for their unique value proposition and vice versa.

If you are making this mistake then it will prevent you from communicating clearly with your audience. In this week's podcast I talk about the difference between the two, why it is valuable to understand both, and how to use the right one when communicating.

If you are looking for tools to grow your business download a free copy of a past issue of the How I Built My Practice White Paper.

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One the most profitable decisions that I have made in my business is to give away a great deal of free content. For my main business I have created over 700 free resources since 2007.

Of all the free resources I have created, none of them have been in or attached to my weekly email newsletter. I have always included links from the newsletter to my website.

This week in the podcast I explain the two reasons why I do this.

If you are looking for tools to grow your business download a free copy of a past issue of the How I Built My Practice White Paper

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Writer's block is no fun.

The longer you sit not writing the harder it is to write.

This week in the podcast I share with you 5 ideas that will help you write when you don't know what to stay.

If you are looking for tools to grow your business download a free copy of a past issue of the How I Built My Practice White Paper

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In last week's podcast we talked about a simple formula for constructing a sales letter.

This week I cover what your reader is supposed to think and say after they have read the sales letter.

Here is a hint: It's not "Wow, that was really well written!"

Listen to see what you want them to say instead if you want your business to grow.

If you are looking for tools to grow your business download a free copy of a past issue of the How I Built My Practice White Paper

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I know how overwhelming writing sales letters can feel.

This week I share with you a straightforward formula for writing a sales letter. I used this formula for every sales letter I sent for the first three years of my business AND it was super successful.

Make sure you have a pen and paper to hand because you will want take notes.

In the digital training Copywriting Step By Step I share this 8-part formula in much more detail with examples of it in action and an explanation of each part. You can purchase it for $97. OR if you subscribe to the How I Built My Practice White Paper in January you will receive it free of charge.

If you are looking for tools to grow your business download a free copy of a past issue of the How I Built My Practice White Paper

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I am guessing you are like me and you hate popover boxes asking for your email address on websites.

Even though I hate popovers I have one on my website AND I am not getting rid of it anytime soon.

It might be ugly, it might be annoying, but it is good business.

In this week’s podcast I explore how I came to the decision to keep my popover and what lessons can be learned from the experience.

If you are looking for tools to grow your business download a free copy of a past issue of the How I Built My Practice White Paper

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Did you know that most New Year's resolutions are abandoned by January 5th? *

I am all for setting goals, but this week I talk about why New Year's resolutions are a fool's errand AND what you should do instead to set yourself up for success in the year ahead.

Download The Worksheet

If you are looking for tools to grow your business download a free copy of a past issue of the How I Built My Practice White Paper

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* Polivy, J., & Herman, C. P. (2002). If at first you don’t succeed: False hopes of self-change. American Psychologist

Today I have a very special holiday message. Don't worry it is short.

This is the most important business advice I can give. Listen here:

If you are looking for tools to grow your business download a free copy of a past issue of the How I Built My Practice White Paper

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