In last week's podcast we talked about a simple formula for constructing a sales letter.

This week I cover what your reader is supposed to think and say after they have read the sales letter.

Here is a hint: It's not "Wow, that was really well written!"

Listen to see what you want them to say instead if you want your business to grow.

If you are looking for tools to grow your business download a free copy of a past issue of the How I Built My Practice White Paper

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