The most important skill in marketing is being a good listener.

What you have to offer is so much less important that what your audience needs. If you don't know what your audience needs you are never going to connect with them.

This week I talk about how to be a good listener as a marketer.

If you are looking for tools to grow your business download a free copy of a past issue of the How I Built My Practice White Paper

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I am willing to bet that you are unhappy with your website.

You think it’s ugly.

You think it looks unprofessional.

You think it makes you look bad.

OR

You don't have a website at all.

Guess what?

You should stop working on it, no matter what state it is in.

Here is why:

If you are looking for tools to grow your business download a free copy of a past issue of the How I Built My Practice White Paper

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Right now there are a number of tasks on your to-do list that you know you need to get done.

Not only do you know they need to be done, but you also know exactly how to do them.

For some reason you continue to avoid them.

And I know exactly why you haven't taken action. In this week's podcast I talk about the four reasons why we don't take action on the tasks that we know we need to complete.

If you are looking for tools to grow your business download a free copy of a past issue of the How I Built My Practice White Paper

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One of the reasons that we don't take action is because we don't feel like we are going to have enough energy to finish the task. This isn't something we necessarily think consciously, but it is there under the surface.

This week we talk about how much energy is need to be successful and how you can get past the feeling of not having enough energy to be successful.

If you are looking for tools to grow your business download a free copy of a past issue of the How I Built My Practice White Paper

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One of the most important concepts that I have encountered in the last 10 years is the idea of taking fearless-ish action.

Not fearless.

Fearless-ish!

By understanding this concept and transforming how I start my day I transformed my business and my level of success.

I would love to hear what you think of the idea.

The website I reference in show is TappingQandA.com

If you are looking for tools to grow your business download a free copy of a past issue of the How I Built My Practice White Paper

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The emotional need to have everything just perfect before you take action is totally understandable. Our perfectionism wants to make sure we only share content, products, and services that show us in the best possible light.

The problem comes when this desire works way too hard and prevents us from doing anything at all, because nothing is never good enough.

In this week’s podcast I talk about how to overcome perfectionism so you can take action in a way that shows you at your best, while accepting that nothing will never be perfect!

If you are looking for tools to grow your business download a free copy of a past issue of the How I Built My Practice White Paper

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It is easy to have a clear understanding of the purpose of your business and why you are excited about the work you do.

But it is also important to know why you are doing each of the tasks you do daily, their value, and if they are the best way to spend your time.

This week I talk about how to get a handle on how you are spending your time and how to make sure you get the most out of the hours you work every day.

If you are looking for tools to grow your business download a free copy of a past issue of the How I Built My Practice White Paper

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In the last 11 podcasts we have covered the 11 business fundamentals I believe are essential to run a successful business.

This week I cover the most important marketing fundamental: Push the bruise.

Unless you can put your audience in touch with their lack or pain related to the product or services you provide, you will not succeed.

This week I share what I mean by "push the bruise" and how you can use it effectively.

If you are looking for tools to grow your business download a free copy of a past issue of the How I Built My Practice White Paper

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Business owners often confuse having a goal list with having an executable plan.

It is important that you have a clear vision of where you would like to end up, but a step-by-step plan to get from where you are to where you want to be is equally important.

In this week's podcast we cover the final business fundamental.

Business Fundamental #11: Create Real, Executable Plan

In this I talk about how to create a plan and, just as importantly, how to create a realistic timeline.

If you are looking for tools to grow your business download a free copy of a past issue of the How I Built My Practice White Paper

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Recently one of my clients asked me how I keep all my tasks straight in my head.

My response, "I don't. The I get tasks done is I simply do what my todo list says."

As your business grows it is going to get more and more complicated as you add tasks. At a certain point you will no longer be able to keep it all straight in your head.

That is where systems come in. If you create a system then you don't have to remember, you just have to follow the steps to be successful.

It is such a part of my business life it is one of fundamental.

Fundamental #10: If it happens at least once a year it needs a system.

This is how I created and manage my systems.

If you are looking for tools to grow your business download a free copy of a past issue of the How I Built My Practice White Paper

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