Optimizing Me

012 Rob Fitzpatrick - The Mom Test, lessons from startups, lifestyle design, overcoming ADHD & more

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Rob Fitzpatrick is an entrepreneur who considers this area of expertise a long-term career.

For the last decade and a half, we went through the ups and downs of startups to finally figure out that what motivates him is creating products for people he cares about.

Rob portrays his expertise in three books, from which he’s mainly known by The Mom Test.

His pursue of freedom of time, location, and attention, took him to create businesses that enable a unique lifestyle that now shows the way to other people.

In this conversation, we talked about:  

  • Designing a sustainable lifestyle on your terms
  • Survival businesses
  • Lessons from bankruptcy and - sleeping on a hammock
  • Structured Serendipity
  • How to be happier by implementing life constraints
  • Overcoming ADHD
  • Non-traditional business “marriages”
  • How to design effective workshops
  • Strategic leisure time
  • Removing your ego to find the truth
  • Conversations as learning vehicles 
  • …and much more!  

    • Read the interview notes here.

    Enjoy the interview!

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    Optimizing MeBy JJ Ruescas: Human Optimization Strategist
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