Leh and Reid explore the eight most common objections they see to buying a franchise.  They discuss the validity of those objections and whether they should hold you back from becoming a franchise owner.  The 8 Common Objections they explore include:

1. Franchising is too expensive/I can't afford a franchise
2. There is no freedom in owning a franchise because corporate controls the business.
3. There is no creativity in owning a franchise.
4. You must be an expert in the field.
5. Franchisors get rich at my expense through royalties.
6. Franchisees don't own their own business.
7. Inconsistent validation on earnings is a reason to not invest in a franchise.
8. Most of the franchises are in fast food and I don't want to get into the food services business.