In this episode of The Disruptionists, Jess Singh discusses the importance of avoiding common branding and marketing mistakes. She emphasizes the need for a clear strategy to truly understand and engage with your target audience. Neglecting the customer journey and resorting to random acts of marketing can lead to negative customer experiences.

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Timestamps

00:00:00 - Introduction

00:00:32 - Welcome to The Disruptionists

00:00:52 - Five Biggest Branding and Marketing Mistakes

00:01:03 - Mistake 1: Lack of Clear Strategy

00:02:17 - Random Acts of Marketing

00:02:49 - Mistake 2: Ignoring Data

00:04:25 - Mistake 3: Inconsistent Branding

00:05:29 - Mistake 4: Neglecting the Customer Journey

00:07:24 - Mistake 5: Failing to Adapt