One of the biggest things that can hold realtors back from building and scaling their businesses is lousy hiring decisions. Many new agents come into the industry believing it’s a sales career, and they often approach it with a hard sales technique.

Real estate is a relationship industry. Understanding that and knowing what type of leader you’ll be are two big factors in your success. Being coachable and willing to find a mentor to guide you also contribute to your ability to succeed.

In this episode of The Art of Agency, Jonathan and Mallory are speaking with Jonathan’s longtime friend Mike Schumm, a real estate coach who’s spent 30 years building businesses of all kinds. Mike knows what it takes to create a healthy real estate team and how short-term thinking can harm your career.

If you’re not quite ready to hire a coach but want to know what one can do for you, you won’t want to miss this episode full of Mike’s years of experience working with real estate agents.

In this episode, you will hear:

• Mike’s take on the biggest challenge real estate is facing right now and why it’s a universal problem
• How over-hiring team members can leave you lacking in profits
• Bad hiring decisions in real estate and its impact on your business
• 90% of real estate agents have no formal sales or marketing training but think selling real estate is easy
• Some tips for first-year real estate agents to ensure some profitability
• The two things that will impact your ability to reach a goal
• How understanding what kind of leader you are and what you need from your team can help create a successful team
• The three models you can use to run your business
• The best time to hire a coach, how they can keep you accountable, and the importance of being coachable
• Why short-term thinking is detrimental to a real estate career and the importance of relationships
• How being an expert in your area can set you apart from the sea of realtors
• Too much contact from an agent turns potential clients off
• The one piece of advice Mike would give to real estate agents in this market

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If you enjoyed this episode, we've created a PDF that has all of the key information for you from the episode. Just go to the episode page at https://www.trustgreene.com/podcast/aoa/013 to download it.

Supporting Resources:

Mike Schumm on Facebook - www.facebook.com/mike.schumm

Connect with Mike on Instagram - www.instagram.com/mikeschumm_

Find Mike on LinkedIn - www.linkedin.com/in/mikeschumm

Setting the Table by Danny Meyer - www.amazon.com/Setting-Table-Transforming-Hospitality-Business/dp/0060742763

Website - www.streamlined.properties

YouTube - https://www.youtube.com/c/JonathanGreeneRE/videos

Instagram - www.instagram.com/trustgreene

Instagram - www.instagram.com/streamlinedproperties

TikTok - www.tiktok.com/@trustgreene

Zillow - www.zillow.com/profile/Streamlined%20Prop%20eXp

Bigger Pockets - www.biggerpockets.com/users/TrustGreene

Facebook - www.facebook.com/streamlinedproperties/

Email - [email protected]  

Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know we sent you.