Social Media offers a powerful opportunity for Digital Health marketers to connect with health IT influencers, key decision makers, and end users. Social Media offers the opportunity to amplify your marketing message. Social Media is your tool to create relationships with prospects and customers.

But without a plan that connects to your Vision, Brand, and Market Positioning, Social Media can be an expensive waste of time… and actually hurt your marketing efforts.

In this first episode of four on Social Media for Digital Health Marketers, we’ll explore how to create a rock solid Social Media plan to fuel your Social Media Marketing activities.

About This Show:

Each Wednesday, Sam Stern, founder and Chief Marketing Technologist at Modallic, an mHealth marketing and brand development firm reveals his winning Mobile, Digital and healthcare IT marketing strategies, shares real life Mobile Health marketing success stories, and offers breakthrough marketing tips and tactics so you can lead the field with your Mobile Health and healthcare IT solutions.

Discover how to craft compelling stories to open doors with key health care system decision makers. Understand how an agile marketing mindset and approach positions you to create a profitable, sustainable business.

Gain insights into Mobile Health and healthcare IT marketing strategy, how to tell your unique mHealth and healthcare IT marketing story, creating your mHealth buyer personas, how to integrate an agile marketing process, mobile health and digital health brand development and market positioning, and learn what really works in attracting and landing mobile health and healthcare IT clients.

Show Notes: 

Why Social Media for Digital Health Marketing?

Social Media is now more than a tactic or platform. It’s here to stay. It’s where your prospects, clients, and industry influencers spend time and connect online. Social media is your opportunity to break through all the noise, earn attention, and add value to your prospects.

To achieve digital health marketing success, you must learn to leverage Social Media. Social Media is your avenue to meet your prospects and clients online.

 It positions you to:

Listen to the market- Learn what problems your prospects face, the language they use to describe these problems, and the solutions they seek.

Build relationships- With industry influencers who can help spread your marketing message and add credibility… With the right prospects for your digital health products and services… Deepen relationships with clients, turning them into advocates who help spread your message and awareness of the value you deliver.

Promote Your Content- Using Social Media, you have the ability to promote and amplify your marketing message with value-added content.

Today, the marketing process and how buyers engage with sales is vastly different. In the past, a B2B prospect engaged with a salesperson to get information about a company’s products and services. Marketing was focused on brand building using mass advertising, trade shows, Public Relations, and print media. Sales people opened up opportunities with direct mail and cold phone calling to a targeted audience. Marketing passed all leads, both hot and cold, to sales for aggressive follow up.

Now, thanks to online research and the ability to tap social networks easily online, buyers are in control of the sales process. Most of the research is done prior to meeting with the sales person, so the sales person is no longer the source of product and service information. Today brand building is accomplished through social media engagement. Today marketers must learn how to tell their story in formats and on the social media platforms where their prospects spend time.

Harness Social Media: Create a Social Media Marketing Gameplan

Effective Social Media Marketing begins with a solid foundation. Your strategy is the building block of this foundation.

 In an earlier series o[...]