Today we’ll explore the three “T’s” of social media marketing: Time, Team, and Tools.
To make your digital health social media marketing efforts pay off for your business, you must devote the right amount of Time, without wasting time. You must have the right Team in place, either in-house, or outsourced to perform the social media functions and activities.
And third, it’s smart to use the right Tools- to save time and give you the information you need about your social media marketing activities to make your efforts as effective as possible.
Ready? Let’s go..
About This Show:
Each Wednesday, Sam Stern, founder and Chief Marketing Technologist at Modallic, an mHealth marketing and brand development firm reveals his winning Mobile, Digital and healthcare IT marketing strategies, shares real life Mobile Health marketing success stories, and offers breakthrough marketing tips and tactics so you can lead the field with your Mobile Health and healthcare IT solutions.
Discover how to craft compelling stories to open doors with key health care system decision makers. Understand how an agile marketing mindset and approach positions you to create a profitable, sustainable business.
Gain insights into Mobile Health and healthcare IT marketing strategy, how to tell your unique mHealth and healthcare IT marketing story, creating your mHealth buyer personas, how to integrate an agile marketing process, mobile health and digital health brand development and market positioning, and learn what really works in attracting and landing mobile health and healthcare IT clients.
Show Notes:
Time for Digital Health Social Media Marketing
Typically, most digital health entrepreneurs either don’t have any time for social media, so they ignore it completely, and miss the marketing benefits social media can deliver…
Or, they spend WAY too much time on social media.
In a recent study of 460 entrepreneurs and CEO’s, 63% said they spent 1-5 hours per week on social media. The rest are spending 21+ hours each week on social media.
If you, the leader of your business, are spending half of your time on social media, you’re wasting time. Others, can probably do it better, more efficiently, and certainly less expensively than you.
The vast amount of time spent on social media is unproductive. Hand over tasks to either in-house or virtual assistants to handle social media.
What is the right amount of time to spend on Social Media?
Your business goals drive your social media marketing decisions. If, for example, your business goal is to attract 5 new enterprise software clients within the next year for your digital health services, you will need a certain amount of visitors to your website. These visitors will turn into leads, and eventually into sales opportunities, and then clients for your services.
Content, such as blog posts, podcasts, free download guides, webinars, emails, will be needed to drive traffic to your site. Social media is one of the tools you use to promote and amplify your content.
As the leader, founder, or CEO of your firm, your time is your most precious asset. You must protect it and use it wisely. Your social media activities must support your short-term and long-range business goals. At the end of the day, investing time, energy, and resources must produce a ROI. If not, it’s simply not worth your time.
Realize also that not all social networks are worth your time. If you provide enterprise software solutions to hospitals, you’ll probably find Facebook a waste of time. However, connecting with and personally engaging decision makers and industry influencers on Twitter and Linkedin could be worth spending 1-2 hours per week.
Fortunately, with the right Team using the right Tools, Social Media can be handled either with in-house staff or outsourced virtual assistants, usually cost effectively.
Your role is to show the team the map, the path to getting to the end[...]
