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#016- Digital Health Social Media: LinkedIn and Google+ Best Practices
For many digital health marketers, especially enterprise B2B firms, LinkedIn and Google+ are “go to” Social Media networks. Today, we’ll look at these two platforms and explore why you should use them, and share best practices on how to get the most out of your LinkedIn and Google+ efforts.
About This Show:
Each Wednesday, Sam Stern, founder and Chief Marketing Technologist at Modallic, an mHealth marketing and brand development firm reveals his winning Mobile, Digital and healthcare IT marketing strategies, shares real life Mobile Health marketing success stories, and offers breakthrough marketing tips and tactics so you can lead the field with your Mobile Health and healthcare IT solutions.
Discover how to craft compelling stories to open doors with key health care system decision makers. Understand how an agile marketing mindset and approach positions you to create a profitable, sustainable business.
Gain insights into Mobile Health and healthcare IT marketing strategy, how to tell your unique mHealth and healthcare IT marketing story, creating your mHealth buyer personas, how to integrate an agile marketing process, mobile health and digital health brand development and market positioning, and learn what really works in attracting and landing mobile health and healthcare IT clients.
Show Notes:
First, before we dive into Linkedin and Google+ specifically, let’s talk a bit about…
Selecting Social Media Platforms
What determines where to focus your time and resources on Social Media? It’s really pretty simple. It’s your Buyer Personas. Where do they hang out and spend time online? Who do they trust, who influences them? Where do they go to connect with other industry peers and get information about challenges and problems they face?
Consider these two examples:
Where would a healthcare system Chief Information Officer go to get information about IT solutions to integrate into his or her hospitals? Google search, possibly Twitter, and LinkedIn more than likely. He or she would unlikely turn to family and friends on Facebook for this technical, professional information.
Conversely, a 45 year old manager of the local Applebee’s recently diagnosed with diabetes, probably will explore what his or her friends and family know about smartphone blood sugar monitoring apps on Facebook.
Don’t assume you know what social media networks your buyer personas use. Do some research. Ask customers and prospects where they go to get answers to the problems you solve.
Keep in mind, social media is a great way to amplify your marketing message and expand your growth strategy. You must have value added content to offer. Social Media, on all the platforms, does not respond well to traditional broadcast push messages.
Even on the platforms that fit your buyer personas, it’s a Listen, Give, Engage… and then Ask approach. It requires a patient, well-conceived strategy.
So, now let’s look at what LinkedIn has to offer your digital health business…
The Case for LinkedIn: The Perfect Platform for B2B Digital Health Marketing?
With over 225 million users, LinkedIn is the premier network for B2B. LinkedIn is nearly 3 times more effective in generating B2B leads than either Twitter or Facebook.. It’s a serious network for real business. The tone is professional, so put on your best suit and behavior. It’s best to avoid the witty Twitter one-liners and funny Facebook photos on LinkedIn.
Without question, if you provide enterprise health IT products and services, you must have a strong LinkedIn presence.
LinkedIn Best Practices
To grow your reach, increase engagement with your business, generate website traffic, and generate leads and ultimately clients, here’s the LinkedIn game plan.
1. Create a Company Page- The LinkedIn graphic specs for the Company Page Profile are 646 X 220 pixels. As recommended with your Twitter and Facebook Profile and Page, you w[...]
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By Sam Stern, Chief Marketing Technologist, ModallicFor many digital health marketers, especially enterprise B2B firms, LinkedIn and Google+ are “go to” Social Media networks. Today, we’ll look at these two platforms and explore why you should use them, and share best practices on how to get the most out of your LinkedIn and Google+ efforts.
About This Show:
Each Wednesday, Sam Stern, founder and Chief Marketing Technologist at Modallic, an mHealth marketing and brand development firm reveals his winning Mobile, Digital and healthcare IT marketing strategies, shares real life Mobile Health marketing success stories, and offers breakthrough marketing tips and tactics so you can lead the field with your Mobile Health and healthcare IT solutions.
Discover how to craft compelling stories to open doors with key health care system decision makers. Understand how an agile marketing mindset and approach positions you to create a profitable, sustainable business.
Gain insights into Mobile Health and healthcare IT marketing strategy, how to tell your unique mHealth and healthcare IT marketing story, creating your mHealth buyer personas, how to integrate an agile marketing process, mobile health and digital health brand development and market positioning, and learn what really works in attracting and landing mobile health and healthcare IT clients.
Show Notes:
First, before we dive into Linkedin and Google+ specifically, let’s talk a bit about…
Selecting Social Media Platforms
What determines where to focus your time and resources on Social Media? It’s really pretty simple. It’s your Buyer Personas. Where do they hang out and spend time online? Who do they trust, who influences them? Where do they go to connect with other industry peers and get information about challenges and problems they face?
Consider these two examples:
Where would a healthcare system Chief Information Officer go to get information about IT solutions to integrate into his or her hospitals? Google search, possibly Twitter, and LinkedIn more than likely. He or she would unlikely turn to family and friends on Facebook for this technical, professional information.
Conversely, a 45 year old manager of the local Applebee’s recently diagnosed with diabetes, probably will explore what his or her friends and family know about smartphone blood sugar monitoring apps on Facebook.
Don’t assume you know what social media networks your buyer personas use. Do some research. Ask customers and prospects where they go to get answers to the problems you solve.
Keep in mind, social media is a great way to amplify your marketing message and expand your growth strategy. You must have value added content to offer. Social Media, on all the platforms, does not respond well to traditional broadcast push messages.
Even on the platforms that fit your buyer personas, it’s a Listen, Give, Engage… and then Ask approach. It requires a patient, well-conceived strategy.
So, now let’s look at what LinkedIn has to offer your digital health business…
The Case for LinkedIn: The Perfect Platform for B2B Digital Health Marketing?
With over 225 million users, LinkedIn is the premier network for B2B. LinkedIn is nearly 3 times more effective in generating B2B leads than either Twitter or Facebook.. It’s a serious network for real business. The tone is professional, so put on your best suit and behavior. It’s best to avoid the witty Twitter one-liners and funny Facebook photos on LinkedIn.
Without question, if you provide enterprise health IT products and services, you must have a strong LinkedIn presence.
LinkedIn Best Practices
To grow your reach, increase engagement with your business, generate website traffic, and generate leads and ultimately clients, here’s the LinkedIn game plan.
1. Create a Company Page- The LinkedIn graphic specs for the Company Page Profile are 646 X 220 pixels. As recommended with your Twitter and Facebook Profile and Page, you w[...]