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#015- Digital Health Social Media: Twitter and Facebook Best Practices
Two of the largest Social Media platforms are Twitter and Facebook. Each of these networks offer benefits and drawbacks for digital health marketing. Today we’ll look at Twitter and Facebook to help you determine if either are a fit for your marketing, and if so, how to get the most out of them.
About This Show:
Each Wednesday, Sam Stern, founder and Chief Marketing Technologist at Modallic, an mHealth marketing and brand development firm reveals his winning Mobile, Digital and healthcare IT marketing strategies, shares real life Mobile Health marketing success stories, and offers breakthrough marketing tips and tactics so you can lead the field with your Mobile Health and healthcare IT solutions.
Discover how to craft compelling stories to open doors with key health care system decision makers. Understand how an agile marketing mindset and approach positions you to create a profitable, sustainable business.
Gain insights into Mobile Health and healthcare IT marketing strategy, how to tell your unique mHealth and healthcare IT marketing story, creating your mHealth buyer personas, how to integrate an agile marketing process, mobile health and digital health brand development and market positioning, and learn what really works in attracting and landing mobile health and healthcare IT clients.
Show Notes:
If you roam around any marketing sites online, you’ll find an overwhelming amount of articles, guides, and resources on why and how to use Twitter and Facebook. Today, I’d like to break all this down and simplify it so you can decide if Twitter and or Facebook is worth your time and resources.
First, let’s look at Twitter…
Why Use Twitter for Digital Health Marketing?
Currently, it’s estimated there are 550 million Twitter users. Twitter is the ultimate platform for sharing and promoting links, and short burst real-time engagement and interaction. It offers the opportunity to build an engaged and relevant community, and can drive targeted traffic to your website. Think of Twitter as an listening, engagement, and connection platform.
Twitter is a two-way conversation. To use it effectively, you must first listen. Plug in mhealth, Mobile health, digital health, health IT, in Twitter Search to find out who is talking, and what they’re talking about,in your industry.
According to Gary Vaynerchuk, Twitter works best for business when you adopt a Give, Give, Give… then Ask approach. It’s an attitude of caring. Care about what your prospects and clients are thinking and talking about. Give them answers and deliver value rather than first pushing your solution upon them.
Twitter isn’t a broadcast medium. It’s a two-way real-time engagement network. If you want Twitter to deliver value for your business marketing efforts, this is the key mindset.
Twitter Best Practices
1. Listen First- Use Twitter Search to determine the conversation relevant to your business, and uncover prospects and influencers to Follow.
2. Follow Smart- Think Quality, not Quantity. Follow relevant people in the mHealth, health IT, and healthcare industry. Follow back those who Follow you so you can Direct Message them.
3. Profile Basics- Cover Image Graphic Size – 520 x 260 pixels. Logo- 80 x 80 pixels. Use a professional image and logo that presents your business brand. On the Bio, use keywords to describe what you do, who you help, and problems you solve.
4. Best Time to Tweet- 1-3 PM Monday-Friday
5. Always Reply to: Questions and negative comments.
6. Use a Tool- Hootsuite or Tweetdeck, to schedule Tweets throughout the day.
7. Sharing Ratio Guideline- (10-4-1)- 10 Engagements/Shares of other Sources and Links, 4 links to your blog posts, 1 Call to Action- link to your Landing Page. Remember, not push-Engage. You’re attempting to slowly build a “transfer of loyalty”, from prospects and industry influencers who don’t know you to turn them into Fans who will h[...]
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By Sam Stern, Chief Marketing Technologist, ModallicTwo of the largest Social Media platforms are Twitter and Facebook. Each of these networks offer benefits and drawbacks for digital health marketing. Today we’ll look at Twitter and Facebook to help you determine if either are a fit for your marketing, and if so, how to get the most out of them.
About This Show:
Each Wednesday, Sam Stern, founder and Chief Marketing Technologist at Modallic, an mHealth marketing and brand development firm reveals his winning Mobile, Digital and healthcare IT marketing strategies, shares real life Mobile Health marketing success stories, and offers breakthrough marketing tips and tactics so you can lead the field with your Mobile Health and healthcare IT solutions.
Discover how to craft compelling stories to open doors with key health care system decision makers. Understand how an agile marketing mindset and approach positions you to create a profitable, sustainable business.
Gain insights into Mobile Health and healthcare IT marketing strategy, how to tell your unique mHealth and healthcare IT marketing story, creating your mHealth buyer personas, how to integrate an agile marketing process, mobile health and digital health brand development and market positioning, and learn what really works in attracting and landing mobile health and healthcare IT clients.
Show Notes:
If you roam around any marketing sites online, you’ll find an overwhelming amount of articles, guides, and resources on why and how to use Twitter and Facebook. Today, I’d like to break all this down and simplify it so you can decide if Twitter and or Facebook is worth your time and resources.
First, let’s look at Twitter…
Why Use Twitter for Digital Health Marketing?
Currently, it’s estimated there are 550 million Twitter users. Twitter is the ultimate platform for sharing and promoting links, and short burst real-time engagement and interaction. It offers the opportunity to build an engaged and relevant community, and can drive targeted traffic to your website. Think of Twitter as an listening, engagement, and connection platform.
Twitter is a two-way conversation. To use it effectively, you must first listen. Plug in mhealth, Mobile health, digital health, health IT, in Twitter Search to find out who is talking, and what they’re talking about,in your industry.
According to Gary Vaynerchuk, Twitter works best for business when you adopt a Give, Give, Give… then Ask approach. It’s an attitude of caring. Care about what your prospects and clients are thinking and talking about. Give them answers and deliver value rather than first pushing your solution upon them.
Twitter isn’t a broadcast medium. It’s a two-way real-time engagement network. If you want Twitter to deliver value for your business marketing efforts, this is the key mindset.
Twitter Best Practices
1. Listen First- Use Twitter Search to determine the conversation relevant to your business, and uncover prospects and influencers to Follow.
2. Follow Smart- Think Quality, not Quantity. Follow relevant people in the mHealth, health IT, and healthcare industry. Follow back those who Follow you so you can Direct Message them.
3. Profile Basics- Cover Image Graphic Size – 520 x 260 pixels. Logo- 80 x 80 pixels. Use a professional image and logo that presents your business brand. On the Bio, use keywords to describe what you do, who you help, and problems you solve.
4. Best Time to Tweet- 1-3 PM Monday-Friday
5. Always Reply to: Questions and negative comments.
6. Use a Tool- Hootsuite or Tweetdeck, to schedule Tweets throughout the day.
7. Sharing Ratio Guideline- (10-4-1)- 10 Engagements/Shares of other Sources and Links, 4 links to your blog posts, 1 Call to Action- link to your Landing Page. Remember, not push-Engage. You’re attempting to slowly build a “transfer of loyalty”, from prospects and industry influencers who don’t know you to turn them into Fans who will h[...]