The Right Marketing Agency can make or break your digital health business. The RIGHT marketing strategy and execution potentially leads to a flow of sales and clients. The wrong choice can drain precious cash and put you out of business.

Let’s look at what signs indicate the RIGHT fit for your business.

About This Show:

Sam Stern, founder and Chief Marketing Technologist at Modallic, an mHealth marketing and brand development firm reveals his winning Mobile, Digital and healthcare IT marketing strategies, shares real life Mobile Health marketing success stories, and offers breakthrough marketing tips and tactics so you can lead the field with your Mobile Health and healthcare IT solutions.

Discover how to craft compelling stories to open doors with key health care system decision makers. Understand how an agile marketing mindset and approach positions you to create a profitable, sustainable business.

Gain insights into Mobile Health and healthcare IT marketing strategy, how to tell your unique mHealth and healthcare IT marketing story, creating your mHealth buyer personas, how to integrate an agile marketing process, mobile health and digital health brand development and market positioning, and learn what really works in attracting and landing mobile health and healthcare IT clients.

Show Notes: 

What Are the Six Key Indicators of the RIGHT Marketing Agency Fit for Your Digital Health Firm?

After realizing when you need a marketing agency, and understanding how best to work with a marketing agency, finding the RIGHT agency is no easy task. But you can simplify it. Evaluate your marketing agency choice through the lens of these 6 factors.

1. Preparation- Digital health, health IT, mobile health is a complex, rapidly changing landscape. An agency specializing in digital health knows and understands your marketing challenges. You don’t need to educate them on the market.

In addition, any worthy marketing agency will do due diligence on you and your company. They will visit and read your website, check out your social media profiles, and get a handle on the key players in your firm. They won’t waste time asking you questions like” Who is your VP of Marketing?”

However, they will ask you: “Tell me about your decision making process. When you look to hire professional services for your business, how do you decide who to pick? Who is involved in the process?”

2. Complex Made Simple- Top marketing agencies cut through complex health IT challenges to help make what you’re selling simple without being simplistic.  

As an example, rather than going into all the technology of how iPhones and iPads are used in a closed network system in an Emergency Room, Voalte simply states:

“Reimagine healthcare communications.”

Yes, at some point, you must share the technology with the potential client. But a focus on the technology, rather than simple clear customer focused messages, renders marketing efforts useless.

3. Creativity- You already have ideas on how to solve marketing problems and create opportunities. You’re looking for a marketing agency to surface ideas new ideas that don’t pop up in-house.

For example, you plan to attend a major industry conference, such as HIMSS. A typical agency response might be: “We can help you gain exposure during this event.”

Or, the more creative option… “Have you ever considered a marketing alliance or strategic partnership approach to creating a major impact at HIMSS?” Let’s work together to develop a plan to ride the coattails of a business who already has an audience at HIMSS to drive traffic to your website and generate leads during and after the conference.”

4. Puts Your Interests First- Yes, the marketing agency must make money. But they should never force you to buy what isn’t in your best business interests.

You risk your business and career to do business with a marketing agenc[...]