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In this episode of The Marketing Factory, I dive into the critical topic of marketing your business during the off-season. With over two decades of experience as an award-winning marketer, I emphasize how important it is to stay relevant year-round, especially for businesses that depend on seasonal sales. I encourage you to identify your specific off-peak periods based on your industry—whether you're in tourism, back-to-school supplies, or holiday retail. I also talk about the challenges of relying on social media for marketing, comparing it to building a business on crown land, where changes are out of your control.

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Timestamps:

00:00:00 - Introduction

00:00:21 - Social Media as Crown Land

00:00:42 - Welcome to The Marketing Factory

00:01:03 - Marketing in the Off-Season

00:01:25 - Identifying Your Industry's Off-Season

00:02:07 - Rule 1: Define Off-Season for Your Audience

00:03:00 - Christmas Shop Example

00:04:03 - People are Creatures of Habit

00:05:10 - Gym Membership Trends

00:07:17 - Marketing Help Offer