Start Your Revolution!

Today's Revolution episode was recorded live from the SYR CrossFit gym. The Crossfit community has grown exponentially here in the Greater Lehigh Valley area over the past few years. Today's co-host runs one of the largest CrossFit facilities in the Lehigh Valley. He found the love for fitness after leaving the corporate world and decided to launch his own fitness gym and community. Welcome to the show Rob Eschbach.

On the show we talk about CrossFit's growth in our local area, buying and re-branding a gym, losing members to then tripling SYR's membership within three years of business.

On This Revolution Episode You Will Hear: 

SYR - Start Your Revolution

Coffee with a Cop

A growing CrossFit community within the local area

Behind the name First 13

The metamorphosis from CrossFit Honor to becoming SYR. Creating a new brand and taking a drop in initial membership

Rob's background before SYR. Settling from a travel intense lifestyle

Starting a family while building the business

Bringing on a valued partner and a GM

Changing the brand, increase the membership

What the CrossFit organization lacks is business support. Teaching new Box owners the business skills necessary to run a successful gym

Basic Sales 101

Keeping a full-time job while starting the business and growing the business

Being out priced in the market? Instead doubled and tripled membership

Reaching membership goals by year three

SYR have a 80% female membership which is unusual for a CrossFit Gym

Rob had a Powerlifting and bodybuilding background, the first week of CrossFit he was more sore than he had ever been which showed him that positive change was afoot

Have the ability to embrace change, put yourself in that awkward situation and realize you're not going to win. The best lessons learned are the ones when you have failed and you have to come back and try again

Retention rate from the first time they ran the women's program

The New You 6 Week Challenge

What are the ladies from the program expecting to get out of it

Goals from the program and how they help them meet their goals

Reason for not providing the fundamental program

Throw the scale away and why?

The flat-line effect, following similar programs but adapting us

"Nutritionist's" that don't know squat about modern nutrition

World WOD 1 competition - Over 30 teams committed

Releasing their own branded competition after World WOD 1

Where to find Rob

Final Words

 

Links and Resources

First13 Athletics Website

SYR on Facebook

SYR on Instagram

SYR on Twitter

First13 Barbell Club on Facebook

Coffee With A Cop

UTE Crossfit - Tommy Hackenbrook

New You 6 Week Challenge

World WOD 1 Competition

Rob Eschbach on Facebook

Rob Eschbach on LinkedIn

People Mentioned

Tommy Hackenbrook

Natalie Sisson

Final Words

Start Your Revolution. You as an individual not as a group. It is you reinventing yourself. You are what you make yourself. Put the work in and you will make yourself whatever you want to be.

Action Steps

Thank you for listening, please consider taking a few minutes to submit a show review on iTunes Podcasts, we love 5 Stars!

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