Anne and Matt dive into the often-underestimated challenges of podcast distribution and marketing, questioning if the hardest part of their journey has just begun. They discuss the critical role of empathy and human connection in effective marketing, emphasizing that genuine engagement beats "noise". The hosts debate the ethical lines of AI in personalized marketing without consent and distinguish between persuasion and manipulation. They also explore the nuances of product marketing, from the slow growth of a human-centered approach to understanding diverse buyer motivations, whether driven by emotional experience or technical features.

🚨 Stuff You’ll Want to Remember:

• "I've failed so many times in marketing and the humanization, you know, being human in general really works way better than trying to overanalyze the data. Like, none of that stuff works." — Matt
• "Effective marketing is not persuading the person to need what you're selling. I think persuasive marketing that's good is persuading the buyer who's already looking for what you're selling to go with you." — Anne
• "In marketing, there's a line in the sand. There is the art of persuasion and then the art of manipulation." — Matt
• "There's the emotional approach which is the experience and the feelings and the sensations, right?... But then there is the technical buyer that wants all the gadgets, right? All the- the cool $%^&, the gizmo guy, the gizmo gal" — Anne

💣 Sh*t Only Founders Say:

• "But also, like get to the $%^&ing point already, right?" — Anne
• "Is distribution always the hardest thing?" — Matt
• "... we're craving this authentic place to connect with someone ... "— Anne
•  "But when it comes to product, that growth is too slow." — Matt

💬 Lines That Slap:

• "$%^& you. I didn't give you permission to look at my website. I wrote that @$#$. Get out of it." — Anne
•  "I'm not editing anything out." — Matt

📡 Where to Find Us:

• Anne → Fix & Form - LinkedIn
• Matt → ChipBot - LinkedIn