Matt and Anne go deep into the real psychological engine behind entrepreneurship — the difference between being driven and being ambitious, why founders often operate on little sleep, and how creativity hits at 2 A.M. when you’re chasing a breakthrough. Matt breaks down how he finally cracked Reddit ads after 20 days of failures, why pattern-breaking beats templates, and how AI-powered manga-style creatives unexpectedly outperformed everything else.

🚨 Stuff You’ll Want to Remember:

• “Once you’re in the creative space, you’re on your own.” — Matt
• “We hire for vibe and compatibility, not talent alone.” — Anne

📡 Where to Find Us

• Anne → Fix & Form - LinkedIn
• Matt → ChipBot - LinkedIn

Matt and Anne go deep into one of the most uncomfortable truths of entrepreneurship: realizing you might be the bottleneck. Anne shares a massive breakthrough about her role inside Fix & Form, why she's stepping out of day-to-day operations, and how she’s restructuring the entire business to scale. From hiring a Director of Ops (or chief-of-staff-type generalist) to rethinking deliverables, deadlines, and client flow, Anne walks through the mental shift that got her here.

She also reveals Fix & Form’s bold new direction — going all-in on becoming Denver’s premier luxury branding agency, ditching national virtual work, niching into the Denver metro experience, and redefining the internal systems needed to support bigger, longer, more transformational brand projects. Matt challenges her thinking along the way, pressure-tests assumptions, and highlights the make-or-break points for competing locally.

🚨 Stuff You’ll Want to Remember:

• “If you stop to fix ops, it’s really hard to kick back up in biz dev — it’s left-brain vs. right-brain.” — Matt
• “I’ve been trying to be a person I’m not. And it’s been holding us back.” — Anne
• “Don’t wait for the perfect hire. One big client can fund the next step.” — Matt

📡 Where to Find Us

• Anne → Fix & Form - LinkedIn
• Matt → ChipBot - LinkedIn

Matt and Anne dive into what it really feels like to run a company while juggling detail-oriented work, shifting identities, marketing experiments, and the constant pressure of “the one task that keeps everything alive.”

Anne breaks down her complete overhaul of November — canceling commitments, resetting availability, rebuilding boundaries, and finally owning how her energy, cycle, and creative demands shape her productivity. Matt shares the three buckets he uses every single morning to survive ChipBot’s dynamic chaos, plus the real emotional cost of ignoring the one thing that truly moves the business forward.

If you’re a founder juggling vision, execution, burnout prevention, and the guilt of needing more flow-state time… this one is going to hit deep.

🚨 Stuff You’ll Want to Remember:

• “What is the least amount of hours for the greatest amount of outcome today?” — Matt
• “I control the energy of my calendar — that’s mine.” — Anne
• “Detail-oriented mode only matters if it serves the burning problem.” — Matt
• “Canceling is clarity — not failure.” — Anne

📡 Where to Find Us

• Anne → Fix & Form - LinkedIn
• Matt → ChipBot - LinkedIn

What happens when a website stops being a static brochure and starts saying “hi”? In this episode, Anne flips the script and interviews Matt about ChipBot, his AI-powered video and chat platform that helps businesses connect with visitors in a more human way.

Matt breaks down the psychology behind short-form video on websites, how agencies are using ChipBot to white-label and resell it, and why this “TikTok-style” experience is transforming the way people shop for services online. Anne and Matt also explore how businesses can create real connection by showing the people behind the brand—and why the future of digital engagement isn’t just AI, it’s authenticity.

🚨 Stuff You’ll Want to Remember:

• “Businesses aren’t unique—the people behind them are.” — Anne
• “Your website should say hi.” — Matt

📡 Where to Find Us

• Anne → Fix & Form - LinkedIn
• Matt → ChipBot - ChipBot White Label - LinkedIn

When Anne nearly missed a major presentation deadline, she turned to an AI tool and what happened next changed how she thinks about building anything online. In this episode, Matt and Anne dive into how AI tools (Lovable, Bolt, Repl.it, etc...) are reshaping website creation, from five-minute pitch decks to fully launched personal brands. Anne shares her first-hand experience using AI to design, write, and publish her new website without a developer—and how that experience sparked a debate about whether agencies (and CMS platforms) even make sense anymore.

🚨 Stuff You’ll Want to Remember:

• “AI finally matched my storytelling capability—and did the brunt work for me.” — Anne
• “The idea of WordPress-style interfaces is gone. People will just prompt their sites into existence.” — Matt

📡 Where to Find Us

• Anne → Fix & Form - LinkedIn
• Matt → ChipBot - LinkedIn

Matt and Anne pull back the curtain on their own creative process—debating whether founders should keep pushing out content for the sake of visibility or slow down to preserve authenticity and impact.

From podcast planning to business growth, they wrestle with the balance between showing up and showing off, breaking down what “quality control” really means when your name and energy are the brand.

They also touch on Matt’s billion-view vision for ChipBot, Anne’s pivot from Share Your Freak to Share Your Fear, and how both are redefining what it means to build something real in a world flooded with AI slop.

🚨 Stuff You’ll Want to Remember:

• “Let's just keep shipping because we want to get new audiences.” — Anne
• “So when we're creating content, we shouldn't just be doing it to fill a quota. Because if we're doing that, I would just say, why?” — Matt

📡 Where to Find Us

• Anne → Fix & Form - LinkedIn
• Matt → ChipBot - LinkedIn

Matt and Anne dive deep into the realities of modern marketing — from short-form videos and organic reach to why the best campaigns are equal parts science and creativity. They debate whether customers really need multiple touch points before converting, explore what makes an “aha” moment irresistible, and share the emotional grind of testing, failing, and iterating until something sticks. This episode is all about grit — the consistency, courage, and curiosity required to turn experiments into growth.

🚨 Stuff You’ll Want to Remember:

• “If the product has an aha moment built in, it’s all you really need.” — Matt
• “Marketing is mixing the message, who it’s for, where they live, and how it’s delivered.” — Anne
• “Marketing grit is doing the same thing with different messaging in different places.” — Anne
• “The best marketing is the most simple marketing.” — Matt

📡 Where to Find Us

• Anne → Fix & Form - LinkedIn
• Matt → ChipBot - LinkedIn

Anne and Matt get raw about the power of threes—in marketing, creativity, and even table tennis. From Anne’s late-night steroid-fueled “just ship it” breakthrough to Matt’s system for staying in flow three days a week, they break down why doing something three times—not once, not twice—turns it from effort into habit. The duo also dives into social scheduling hacks, the “OnlyFans” branding origin story of OnlyFounders, and how to beat analysis paralysis by embracing imperfection.

🚨 Stuff You’ll Want to Remember:

• “If you have an idea, just ship it.” — Anne
• “Once you hit three, it’s no longer a quota—it’s who you are.” — Matt
• “Businesses aren’t unique. The people behind them are.” — Anne
• “Marketing and sales are like beating a drum—you have to be consistent.” — Matt

📡 Where to Find Us

• Anne → Fix & Form - LinkedIn
• Matt → ChipBot - LinkedIn

Matt and Anne break down the real difference between a startup and a lifestyle business. Matt shares how ChipBot evolved from 110% startup grind to a sustainable, founder-led company—and why effort, not just capital, defines the startup mindset. They discuss growth pressure, investor expectations, personal sacrifices, and even how companies like OpenAI are still startups despite their size. If you’ve ever wondered what kind of business you’re building (or want to build), this episode will give you clarity and perspective.

🚨 Stuff You’ll Want to Remember:

• “Startups are growth at all costs. Lifestyle businesses are growth by choice.” — Matt Lo
• “I started ChipBot knowing I wasn’t strapping a rocket to my back.” — Matt Lo
• “It’s wild to think OpenAI is still a startup—thousands of employees, billions in revenue—but still growth at all cost.” — Anne
• “A lifestyle business is a reflection of the founder. It moves as you move.” — Matt Lo
• “Startups are painful. Very painful.” — Matt Lo

📡 Where to Find Us

• Anne → Fix & Form - LinkedIn
• Matt → ChipBot - LinkedIn

Anne and Matt sit down with Katherine Sorensen — entrepreneur, recovery advocate, and founder of multiple multimillion-dollar behavioral health facilities — for a raw and deeply human conversation about transformation, faith, and building purpose-driven success from rock bottom.

Katherine opens up about her journey from a double life in high school, to addiction and self-destruction, to discovering faith, recovery, and eventually founding Laguna Shores Behavioral Health in California. Together, the trio explores what it really means to do “the work,” how pain becomes purpose, and why real success comes from building a life you no longer need to escape.

🚨 Stuff You’ll Want to Remember:

• "I pray every morning, 'God, just let me help one person today.' H-O-P-E — Help One Person Everyday." — Katherine
• "Addiction isn't about quantity — it's about obsession." — Katherine
• "You can't just get sober. You have to build a life you no longer want to escape." — Katherine
• "More income equals more impact — but proximity is power." — Katherine
• "I always try to be the B-player in the room because that's where you grow the fastest." — Matt
• "You have to find your A-players — the ones who feed you, not just take from you." — Anne
• "You have to be desperate enough to change your life." — Katherine

📡 Where to Find Us:

• Katherine → Laguna Shores Recovery
• Anne → Fix & Form - LinkedIn
• Matt → ChipBot - LinkedIn