In this episode, Anne and Matt sit down with Orly Zeewy, brand strategist and author of the upcoming book Why NOT Me? The Female Guide for Entrepreneurship, to unpack the unique challenges women face when building a business. Orly shares the story of her book's title—born from the universal imposter syndrome of "Why me?"—and explains why female founders need to embrace failure as feedback rather than a reflection of their self-worth. They also explore the dangers of "ugly babies" in business, including the surprising origins of bubble wrap. The group discusses why over-coaching can paralyze your progress and the flawed pricing mentalities that hold so many female entrepreneurs back. Whether you are navigating product-market fit or learning how to stand firmly in your zone of genius, this conversation is a masterclass in pivoting with purpose and finding your community.

🚨 Stuff You’ll Want to Remember:

• "Perfection is the enemy of good. This is what I hear from women all the time." — Orly
• "Do not let coaching stall the doing." — Anne
• "Failure is the whole, is the backbone of entrepreneurship. Because if you don't fail, you don't grow." — Orly
• "Just because it comes easily to you does not mean it has no value." — Orly

📡 Where to Find Us

• Orly Zeewy → Zeewy Brands - LinkedIn
• Anne → Fix & Form - LinkedIn
• Matt → ChipBot - LinkedIn

In this episode, Matt and Anne dive deep into the rapidly shifting landscape of software development and how AI is empowering non-technical founders to build their own bespoke solutions. They discuss the current headwinds facing the SaaS market , the addictive nature of the "builder bug" , and why relying on common sense and Standard Operating Procedures (SOPs) can bridge the coding experience gap. Finally, they explore the ultimate dividing line in business today: why those who execute and ship quickly will outpace those who get stuck in endless loops of overthinking and planning.

🚨 Stuff You’ll Want to Remember:

• "For the folks that know what they're doing, AI is is an accelerator. And for the folks that have no no idea, AI is a detriment to their future." — Matt
• "At the core minimum, you need common sense to build up the experience gap that you have." — Matt
• "Don't let coaching stall the doing... you don't need coaching. You don't need more thinking. You need to just go do and go execute." — Anne
• "That information value is gone now. So what is remaining? Your ability to execute." — Matt

📡 Where to Find Us

• Anne → Fix & Form - LinkedIn
• Matt → ChipBot - LinkedIn

In this episode, Matt and Anne debate the looming impact of the "silver tsunami" and what it actually means for the future of business and the workforce. While Anne argues that older generations provide irreplaceable human mentorship, culture, and relationship-building skills that AI cannot replicate, Matt contends that task-based AI tools and video tutorials are already replacing the need for traditional corporate guidance. They explore whether the real generational business opportunity lies with the tech-savvy, well-capitalized 45-to-55 demographic, and how declining birth rates will force a massive shift in corporate productivity over the next two decades. Oh, and they also compare their coffee routines and how they use caffeine for peak productivity versus socializing.

🚨 Stuff You’ll Want to Remember:

• "The generation between 45 and 55. In my opinion, that's the silver tsunami wave..." — Matt
• "What you can't get when you type in a prompt to AI... is the mentorship from a human being that has personal stories and lived experiences." — Anne
• "I argue that promotions and excelling in your career happens from relationship building skills, which I don't believe you can learn on AI." — Anne
• "It's not exiting, there's less people entering. That's actually more scarier than the people exiting." — Matt

📡 Where to Find Us 

• Anne → Fix & Form - LinkedIn 
• Matt → ChipBot - LinkedIn

In this inspiring episode, Anne and Matt are joined live from Los Angeles by Mojo, the founder and executive producer of Rainbow Creative. Mojo opens up about his incredible founder's journey, tracing his roots from customer service at Apple and marketing at Disney to launching coworking spaces for WeWork during their hyper-growth phase. He shares the raw truth about the physical and mental toll of scaling a mission-driven podcast agency to 25 shows while surviving on just four hours of sleep a night. Realizing he couldn't do it all, Mojo breaks down his crucial pivot to hiring a CFO, embracing executive coaching, and learning the true mechanics of profit and sustainable growth. Packed with lessons on leveraging your Rolodex as an "unfair advantage," this episode is a masterclass in rebounding from setbacks, owning your role as a true CEO, and leading with radical empathy.

🚨 Stuff You’ll Want to Remember:

• "What's a 10 in your life? Imagine if that's a 1—how do you make that into a 10? That 10, I try to make into another 10." — Mojo
• "...failing is, is an end successes are just metrics on a line." — Matt 

📡 Where to Find Us

• Mojo → Rainbow Creative - Instagram
• Anne → Fix & Form - LinkedIn
• Matt → ChipBot - LinkedIn

In this episode, Anne and Matt sit down with PR veteran and brand strategist Adrienne Arieff to discuss her journey from running a successful firm for a decade to launching a brand-new, mission-driven venture. Adrienne gets real about the harsh realities of industry shifts and job loss, sharing why she firmly believes that age and experience are actually professional superpowers rather than liabilities. The group dives into how Adrienne successfully integrated AI into her consulting workflow to stay highly competitive, the compounding value of a strong professional network, and she gives an exclusive first look at her "Next Chapter Shift" program—an eight-week cohort designed to help midlife women navigate major personal and professional transitions to build their ultimate "life resume."

🚨 Stuff You’ll Want to Remember:

• "If you're coming from a place of fear, you are not going to be as creative and you are certainly not going to be as productive." — Adrienne
• "The older you are, I do feel that you have the ability to say no comfortably, which allows you to filter out the things that you are more aligned on." — Anne 
• "Anytime you're going zero to one, it's impossible to figure out where you're going in one year anyway, right? Because you don't even know if your hypothesis is right." — Matt

📡 Where to Find Us

• Anne → Fix & Form - LinkedIn
• Matt → ChipBot - LinkedIn
• Adrienne → Instagram - YouTube

In this episode, Matt and Anne dive into how AI is drastically accelerating the founder's journey, cutting the traditional six-month software go-to-market cycle down to just two months. Matt shares his insights on using AI tools to build a fully functional MVP in mere weeks, shifting a founder's focus from heavy development to rapid distribution. They also explore the changing landscape of SEO in the age of AI search and why showing up "live" to interact with your audience is becoming the ultimate differentiator to prove your brand's human authenticity. Finally, Matt drops a reality check on why soundboarding with the actual market—through sales or cancellations—beats relying solely on early supporters.

🚨 Stuff You’ll Want to Remember:

• "Showing up live is actually a bigger signal than anything because you can't AI-fi being live." — Matt 
• "So instead of SEO, right, you're actually backing into the actual content of the website to make sure that AI can crawl it. And then also it's keyword rich for exactly what those search terms are that you want AI to find." — Anne
• "I like soundboarding with the market. That's the best way. Cause it's not, there's no better feeling than a sale or, or people even canceling the service..." — Matt

📡 Where to Find Us

• Anne → Fix & Form - LinkedIn 
• Matt → ChipBot - LinkedIn

In this episode, Matt and Anne tackle the murky world of social media vanity metrics, debating whether a high follower count is a valuable business asset or just a digital mirage. Anne shares her temptation to artificially inflate her audience to serve as a resume for her speaking career, while Matt strongly cautions against the ethical and algorithmic consequences of buying bot followers. They also explore the strategic differences between B2B and personal branding, why boosting top-performing organic posts works for some but not others, and how understanding platform "buckets" can help you predict a video's virality.

🚨 Stuff You’ll Want to Remember:

• "If you're not posting every day, someone else is. And social media is a numbers game. It eats data. So you have to feed it." — Matt

📡 Where to Find Us 

• Anne → Fix & Form - LinkedIn 
• Matt → ChipBot - LinkedIn

Matt and Anne kick off this episode debating the merits of the "mental health day" versus the classic grit of powering through an illness. Anne shares her philosophy on working intuitively and trusting your energy to get tasks done faster , while Matt questions how that fluidity applies to the rigid demands of a startup. The conversation then takes a sharp turn into the realities of leadership and control. Matt passionately explains why he believes equal partnerships and co-CEOs are a recipe for a standstill , and why trying to run your company like a family can actually be a disservice to both your team and your bottom line.

🚨 Stuff You’ll Want to Remember:

• "I think that there is no separation between work and life. And I think work-life balance, you are the same person, whole person." — Anne 
• "If everyone has equal equity, you don't have authority on paper. You can only persuade. You can never enforce." — Matt

📡 Where to Find Us

• Anne → Fix & Form - LinkedIn 
• Matt → ChipBot - LinkedIn

In this episode, Anne and Matt sit down with color specialist, artist, and former DIY Network TV host Shannon Kaye to explore her unconventional and highly creative career path. From starting as a decorative painter focused on making others' work shine to being unexpectedly thrust into the spotlight as a reality TV host, Shannon unpacks the hidden complexities of the design and television industries. She shares profound lessons on how tight constraints fuel creativity, why avoiding trends in favor of "personal joy" creates timeless appeal, and how she transitioned her artistic skills into a corporate role as a Color Marketing Manager. Through stories of painting stripes on 200 feet of molding to revolutionizing how a 75-year-old paint brand sells its color samples online, Shannon proves that genuine connection and an unyielding focus on the end-user are the ultimate drivers of brand success.

🚨 Stuff You’ll Want to Remember:

• "Well, I mean, that's the end goal of every business exchange, every sales journey, every brand strategy, right, is for the end user to make a confident decision." — Shannon
• "If you think about the genuine connection between you and the end user, then you're going to come up with something that not only identifies the need of that end user... but you're going to start to see more opportunity within that need." — Shannon

📡 Where to Find Us 

• Shannon → Website - LinkedIn
• Anne → Fix & Form - LinkedIn
• Matt → ChipBot - LinkedIn

In this episode, Matt and Anne welcome guest Ben Whitehair, a unique "actor-preneur" who has mastered the art of building businesses alongside a career in Hollywood. Ben shares the journey of his college-founded startup that saved students $30 million and discusses how his current role at the feminist nonprofit Calling All Crows utilizes the same "CEO mindset" required for creative success. The trio explores the counter-intuitive power of "intentional procrastination," the reality that 86% of jobs come from personal referrals, and Ben’s upcoming shift toward entrepreneurship through acquisition. Whether you are balancing a side hustle or leading a major organization, Ben’s insights on why the who always matters more than the what provide a powerful framework for sustainable growth.

🚨 Stuff You’ll Want to Remember:

• "The specific job or what our company was doing mattered almost not at all compared to who we were working with." — Ben
• "It's only procrastination if you actually don't fulfill your goal... if you did finish, the idea of procrastination never existed." — Matt

📡 Where to Find Us

• Anne → Fix & Form - LinkedIn
• Matt → ChipBot - LinkedIn
• Ben → Website - Working Actor - Calling All Crows - Socials (@BenWhitehair)