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In this episode of the Results Based Marketing Podcast, host Simeon Cryer dives into the common pitfalls that even the biggest brands face in their marketing strategies. He uses a recent Jaguar commercial as a case study to illustrate how a brand can quickly tarnish its image in just 30 seconds. Simeon emphasizes the importance of understanding your customer base and the dangers of misrepresenting your brand. Tune in to discover valuable insights on effective marketing, lead generation, and brand management that can help you automate, convert, and dominate your industry.

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Timestamps:

00:00:00 - Introduction

00:01:05 - Analyzing Jaguar's Marketing Misstep

00:02:20 - The Importance of Brand Representation

00:03:46 - Learning from Past Mistakes: The Bud Light Example

00:05:00 - The Risks of Alienating Your Customer Base

00:06:24 - Navigating Political Messaging in Marketing

00:07:39 - The Need for Customer Identification in Advertising

00:08:10 - The Viral Impact of Controversial Campaigns

00:09:02 - Conclusion and Key Takeaways