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In this episode of The Marketing Factory, host Marissa Candy delves into the transformative impact of AI on marketing, reflecting on the pivotal moment in February 2023 when AI became an integral part of daily marketing strategies. Marissa takes a look back at the evolution of business, from the early 1900s when entrepreneurs relied solely on foot traffic at their stalls, to today's golden age of marketing, defined by the accessibility of the internet, social media, and email—tools that are available at a fraction of the cost compared to just a decade ago. She shares five powerful strategies to help businesses achieve impactful results in the coming year.

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Timestamps:

00:00:00 - Introduction

00:01:12 - Setting the Scene: A Look Back at Marketing History

00:03:00 - Strategy 1: Personalization Through AI

00:06:56 - Strategy 2: Video Marketing Domination

00:09:16 - Strategy 3: Partnerships with Micro-Influencers

00:10:53 - Strategy 4: Social E-Commerce and Integration

00:11:27 - Strategy 5: Sustainability and Ethical Marketing

00:12:43 - Conclusion: Taking Action in Modern Marketing