Getting to know and understand your ICA helps you to tailor everything: your products and services, AND your marketing so that they are strongly drawn to you and your business. In order to do that successfully, you have to properly get under the skin of your ideal customer. So ... how DO you get to know them so well that you KNOW what they need from you?

Getting to know and understand your ICA helps you to tailor everything: your products and services, AND your marketing so that they are strongly drawn to you and your business. In order to do that successfully, you have to properly get under the skin of your ideal customer. So ... how DO you get to know them so well that you KNOW what they need from you?

Getting to know and understand your ICA helps you to tailor everything:&nbsp;your products and services, AND your marketing so that they are strongly drawn to you and your business. In order to do that successfully, you have to properly get under the skin of your ideal customer. So ... how DO you get to know them so well that you KNOW what they need from you?

014 How To Become Best Friends With Your Ideal Customer

Join Lucy Davies on a journey to turn your hobby or side hustle into the business you dream of!

Get expert advice to help you focus on marketing activities that will make a real difference to your business, so that you find people who LOVE what you do, and want to buy from you. 

There's lots of practical tips to help you grow your business - but that's not all. Because you also get tips to stop those sneaky voices of doubt that try to limit your self-belief and confidence. Let's push through imposter syndrome and procrastination and make real things happen as a result!

Business

Entrepreneurship

Marketing

Join Lucy Davies on a journey to turn your hobby or side hustle into the business you dream of! Get expert advice to help you focus on marketing activities that will make a real difference to your business, so that you find people who LOVE what you do, and want to buy from you. There's lots of practical tips to help you grow your business - but that's not all. Because you also get tips to stop those sneaky voices of doubt that try to limit your self-belief and confidence. Let's push through imposter syndrome and procrastination and make real things happen as a result!

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014 How To Become Best Friends With Your Ideal Customer

014 How To Become Best Friends With Your Ideal Customer