The Making Marketing Simple Podcast

Let’s take a moment to reflect: Take yourself somewhere quiet and sit down. Close your eyes, and think.

Now, just for a moment, step away from the ‘nitty gritty’ of your business and look at the BIG picture ... There’s a reason that I talk to my students about WHY you started your business, and WHAT you want your business legacy to be.

Because by remembering exactly what your motivations are, you are more likely to achieve them.

Free bootcamp - www.createmydream.biz

Listen to the season two trailer to hear about the amazing guests coming up this month (and also to find out where I disappeared to!)

And - look out for my FREE 'Create Your Dream Business' Bootcamp which will run from 16-23 June 2021. Details are available here: www.createmydream.biz

Just a few weeks ago, I seriously considered giving up.

I'd been hustling for months and not making much progress. I was giving lots of advice away free, but not making much money. And I was tired.

That's why I took time out to reflect on why I started this adventure in the first place ... and it was when I was busy doing other things that the penny dropped ...

For anyone who feels nervous about targeting products and marketing to a specific niche.

If you worry that you're limiting the potential of your business by 'excluding' people then, fear no more! Listen to my chat with Michelle Gregory - who has built three incredible businesses in five years - all inside what many would assume is a teeny tiny market!

It proves that speaking directly to your ideal customer is a brilliant way to build an audience who love what you do and want to buy from you.

Louise Sims is a website designer/developer, with tons of insight and guidance to reduce that feeling of overwhelm. Let's meet her and find out:

- The #1 reason that puts most people off building their own site (and why it shouldn't)

- Why you don’t need super-techy skills, and most certainly don't need to be a coder to create your own site

- How to plan your website - what to consider before you start

Louise has also gifted us a FREE website jargon-buster - grab your copy here:

Liz Mearns is 'The Head Coach' - she works with talented women to help them feel confident and fired up about life and work.

Listen in to our conversation about how to fall back in love with your career ... or how to transition to a new adventure if you have a dream to follow.

We talk about self-care, self-love (NOT the same thing, who knew!), and Liz shares practical tips for how to stay sane even when you're tremendously busy.

Plus - Liz has a free download filled with more tips - grab it here.

Listen in to my chat with Facebook Ads Strategist Liz Melville and find out how to maximise the success of your organic marketing efforts.

Facebook ads don't have to be scary - when you learn HOW to do it with intent so that you know what is and what isn't working, it's an investment that can accelerate your business growth.

Liz is THE expert on this subject. She teaches online course creators about Facebook ads in her 'Ads on Fire' programme, and her membership 'The Launch Society'.

In this episode:

We talk confidence, visibility, and the challenges that life (and gender stereotypes) throw in the path of budding entrepreneurs.

Natalie tells us how, during the Covid-19 pandemic, her entire PR business collapsed overnight, and how she came back stronger, with a new business that she loves even more.

And, get fantastic tips about doing your own PR without feeling overwhelmed, how to get started, and how to avoid making rookie mistakes.

"OK 2021, what’s the plan?

Because, y’know, I started 2020 with a clear vision, but … things happened and I had to change my plans a few times.

I’m OK with that, but I would *really* like next year to be when everything gets back on track."

If you’re feeling like this, what are you doing to stay in control, no matter what surprises are hiding around the corner, waiting to jump out at you?

Listen to the show to learn how to create a 90 day plan so that you start 2021 brilliantly!

Getting to know and understand your ICA helps you to tailor everything: your products and services, AND your marketing so that they are strongly drawn to you and your business.

In order to do that successfully, you have to properly get under the skin of your ideal customer.

So ... how DO you get to know them so well that you KNOW what they need from you?