The Making Marketing Simple Podcast

Let's take a moment to reflect: Take yourself somewhere quiet and sit down. Close your eyes, and think.

Now, just for a moment, step away from the 'nitty gritty' of your business and look at the BIG picture ... There's a reason that I talk to my students about WHY you started your business, and WHAT you want your business legacy to be.

Because by remembering exactly what your motivations are, you are more likely to achieve them.

Handy links:

Join my FREE 'Create Your Dream Business' Bootcamp (16-23 June 2021)

Chat to me on Instagram

Welcome back! After an unexpected break, the Making Marketing Simple podcast is back with bells on!  Listen to the season two trailer to hear about the amazing guests coming up this month (and also to find out where I disappeared to!) I'd also love you to come and say hi on Instagram or Facebook (@LucyDaviesUK) and let me know your top marketing questions - so that I can create more episodes that are useful to you and your business. And finally - look out for my FREE 'Create Your Dream Business' Bootcamp which will run from 16-23 June 2021. Details are available here: www.createmydream.biz 

In today's show - Just a few weeks ago, I seriously considered giving up.

I'd been hustling for months and not making much progress. I was giving lots of advice away free, but not making much money. And I was tired.

That's why I took time out to reflect on why I started this adventure in the first place ... and it was when I was busy doing other things that the penny dropped.

Suddenly, I had such complete clarity about who I can help and how. And with clarity came focus ... and confidence.

That's why you may have spotted something different about me since the start of the year - and in this episode I open up about how my epiphany helped me literally turn a corner.

Because, now I have a growing base of paying clients, and everything keeps getting easier and easier. The more clients I have, the more confident I feel - but NOT because of the financials. It's because I see them becoming more confident, less overwhelmed, and achieving brilliant things ... as a result of the work they do with me.

My question to you is - have you ever felt like this is just to hard and you might give up? 

If so, tune in and find out why that was possibly exactly what I needed to feel in December, because otherwise I simply wouldn't be where I am right now!

I would love to know if this episode resonates with you, so come and chat to me on Instagram or Facebook.

And please share it with your business buddies too! 😊

This is for anyone who feels nervous about targeting your products and marketing to a very specific niche. If you worry that you're limiting the potential of your business by 'excluding' people then, fear no more! Listen to my chat with Michelle Gregory - who has built three incredible businesses in five years - all inside what many would assume is a teeny tiny market! It proves that speaking directly to your ideal customer - which Michelle excels at - is a brilliant way to build an audience who love what you do and want to buy from you.

Find out more about Michelle:

• The Loveliest Yarn Company website
• Knit School
• Instagram

In today's show: If you've hesitated over whether you even need a website ... or know that you do but have no idea how to make it happen - then this is for you!

Louise Sims is a website designer/developer, with tons of insight and guidance to reduce that feeling of overwhelm. She also teaches small business owners her step-by-step process to create their own brilliant site - so she really does know her stuff!

Listen to our conversation to learn about:

• The #1 reason that puts most people off building their own site (and why it shouldn't)
• Why small business owners MUST embrace the online world - how your website puts you in control of your own business
• Why you don't need super-techy skills, and most certainly don't need to be a coder to create your own site
• How to plann your website - what to consider before you start
• Which is the most visited page on most websites, and why!
• What is SEO and how do keywords/phrases help people find your site?

Louise has also gifted us a FREE website jargon-buster - grab your copy here: www.lucydavies.uk/

Liz Mearns is 'The Head Coach' - she works with talented women to help them feel confident and fired up about life and work.

Listen in to our conversation about how to fall back in love with your career ... or how to transition to a new adventure if you have a dream to follow. We talk about self-care, self-love (NOT the same thing, who knew!), and Liz shares practical tips for how to stay sane even when you're tremendously busy. Plus - Liz has a free download filled with more tips - grab it here.

Listen in to my chat with Facebook Ads Strategist Liz Melville and find out how to maximise the success of your organic marketing efforts.

Facebook ads don't have to be scary - when you learn HOW to do it with intent so that you know what is and what isn't working, it's an investment that can accelerate your business growth.

Liz is THE expert on this subject. She teaches online course creators about Facebook ads in her 'Ads on Fire' programme, and her membership 'The Launch Society'.

Find out more about Liz:

• Tune in to Liz's podcast
• Connect with her on Instagram
• Visit her website

Listen in to my chat with PR Coach, Mentor, and all-round guru Natalie Trice. We talk about confidence, visibility, and the challenges that life (and gender stereotypes) throw in the path of budding entrepreneurs.

Natalie herself experienced a huge unexpected curveball in 2020 when, during the Covid-19 pandemic, her entire PR business collapsed overnight. Listen to how she came back even stronger, with a new business that she loves even more. Natalie also gives some fantastic tips about how not to feel overwhelmed by the thought of doing your own PR, how to get started, and how to avoid making rookie mistakes. Find out more about Natalie: Visit Natalie's website

Natalie's book PR School is available on Amazon

Find Natalie on Facebook

If you're feeling like this, what are you doing to stay in control, no matter what surprises are hiding around the corner, waiting to jump out at you?

In today's show I talk you through my 90-day planning process, and why it's so important to understand the reason WHY you're even doing this ... so that you have something to stay focused on even when the road ahead looks bumpy.

1. A product to sell
2. Customers

Getting to know and understand your ICA helps you to tailor everything: your products and services, AND your marketing so that they are strongly drawn to you and your business.

In order to do that successfully, you have to properly get under the skin of your ideal customer. So ... how DO you get to know them so well that you KNOW what they need from you?