This is for anyone who feels nervous about targeting your products and marketing to a very specific niche. If you worry that you're limiting the potential of your business by 'excluding' people then, fear no more! Listen to my chat with Michelle Gregory - who has built three incredible businesses in five years - all inside what many would assume is a teeny tiny market! It proves that speaking directly to your ideal customer - which Michelle excels at - is a brilliant way to build an audience who love what you do and want to buy from you.

Find out more about Michelle:

 

• The Loveliest Yarn Company website
• Knit School
• Instagram