Email marketing is the gem in your marketing strategy - but how do you make sure that people *actually* read your emails?

Here are my six top tips to get people opening, reading, and following your call to action.

PLUS! In the show I promise to share these two links:

1. My upgraded 'Done FOR You' services: find out how I can help you save time by managing your social media and/or email marketing tasks 2. Listen to my podcast episode about Storytelling: this will help you write great content in your emails.

No matter how motivated you are to build a wildly successful business, I'm sure you have days when your mojo does a runner on you! (I know that I do).

So how do you get it back?

In this episode I chat about a few techniques that I tried when this happened to me a few days ago - and how I managed to get that mojo BACK and working for me!

Links to resources that I recommend in the show:

• Sara Moseley's podcast: 5 questions to answer that will lead you to your biggest business successes
• Connect with me on Instagram and Facebook
• Join my free Facebook community The Marketing Lounge

Today we're looking at lead magnets: what they are, and how they'll help you to grow your business, by widening the reach of your content to find even more people who love what you do, and want to buy from you.

The reason for creating a lead magnet is very straightforward. It's a way for you to offer something that is relevant and valuable to your target market … and if they want it they'll give you their email address in exchange.

Once you have their email address you can start to nurture a relationship with them - in a far more powerful way than through social media alone. By sharing your story, showing them behind the scenes of your biz, and building their interest in what you do ... you're creating a deeper connection with them on a more personal level.

Tune in to the show to learn more about lead magnets - and for my top six lead magnet ideas!

And if you want EVEN MORE ideas, download my free ideas list here.

PLUS! Don't miss the chance to join my FREE five-day challenge "Create Magnetic Lead Magnet" - which starts on Monday 5 October 2020. 

An interview @wildspinster Annie Greatorex, who talks about how she juggles a fascinating portfolio of creative businesses. ‍ We talk about creativity, photography, storytelling, yarn dyeing, music, and much more. We also share our thoughts on the importance of change for business, the impact of lockdown on small retailers, and how social media and collaborations can help to build a brand.

In this three-part mini-series I talk about why NOT making email marketing a top priority could be your biggest business mistake, and then I break down how to get started and what to when you're up and running.

Part one was about why you should use an email service provider (ESP) and not just rely on your 'usual' email account. I let you know what to look for in an ESP, and whether to opt for a free or paid-for service.

In part two I helped you create a lead magnet and landing page as a way to sign up new contacts.

And in this show I'll help you nurture your list so that your subscribers develop real 'know, like, and trust' for you and your business, and are primed and enthusiastic about buying from you when the time comes.

In this three-part mini-series I talk about why NOT making email marketing a top priority could be your biggest business mistake, and then I break down how to get started and what to when you're up and running.

Part one was about why you should use an email service provider (ESP) and not just rely on your 'usual' email account. I let you know what to look for in an ESP, and whether to opt for a free or paid-for service.

In today's show I talk about how to get people to subscribe to your list, and how to make sure it keeps growing.

And in week three I'll help you nurture your list so that you subscribers develop real 'know, like, and trust' for you and your business and will be primed and enthusiastic about buying from you when the time comes.

There's also a free download with this week's show: How to use a lead magnet to attract email subscribers.

In this three-part mini-series I talk about why NOT making email marketing a top priority could be your biggest business mistake, and then I break down how to get started and what to do when you're up and running.

Go to the full show notes >>

What happens when two enthusiastic knitters get together on Zoom to talk about owning an indie craft business? Yep - it turns into a knit and natter session!

So grab YOUR favourite craft and tune in for this week's show, in which the lovely Jessica James-Thomson tells us about Ginger Twist Studio, her beautiful indie yarn shop - which is a bricks and mortar shop in Edinburgh AND an increasingly successful online business. Find out why that online biz helped Jess survive the Covid-19 lockdown, how she's growing her online audience, and what it was like to appear on Channel 4's 'Kirstie's handmade Christmas'.