Everyone has heard of SMART Goals. They're the corporate buzzword for goal setting. The issue is, they aren't the best for goal ACHIEVEMENT. Sure, they sound good. People get really excited setting SMART goals, but then they woosh right on by and rarely are achieved. In this podcast I dig into why the SMART framework sounds good but doesn't deliver. I also teach a more effective framework to get into the meat of your goals, what actually needs to be accomplished to get you to the finish line, and how to repeatedly win.