In this episode of The Fairway to Retail Success, we sit down with Jason Loomis, Executive Director at Great River Golf Club and the PGA of America’s 2024 National Merchandiser of the Year for public facilities. Jason shares how he transformed Great River Golf Club from a daily fee operation into a thriving university golf course with an award-winning retail program. Join us as Jason breaks down the key strategies that reshaped the shop’s success, from optimizing inventory and driving sales to staying ahead in the evolving world of golf retail.