In this episode of The Fairway to Retail Success, we sit down with Meghann Butcher, CEO and founder of RepSpark, to explore how technology, transparency, and trust are changing the wholesale landscape. Meghann shares her journey building the leading B2B platform for lifestyle brands, how RepSpark helps vendors grow smarter, and what trends are shaping vendor–retailer relationships in 2025 and beyond. Whether you're looking to boost reorders, deepen existing relationships, or expand into new accounts—this episode is packed with insights.

In this episode, Justine Cook sits down with Maggie Flurschutz, Director of Retail at Baltusrol Golf Club, to explore her journey from PGA Professional Golf Management student to leading one of the most recognized golf shops in the country. With deep ties to the game and a passion for merchandising, Maggie shares the branding and retail strategies that have helped Baltusrol earn consecutive Top 10 Best of the Best AGM Platinum Awards. Tune in as they discuss the club’s celebrated retail culture, the impact of its brand book, and innovative programs like Members Only microsites and Member Guest raffles. From vendor partnerships to member engagement, this episode is full of insights for anyone looking to elevate their retail game.

In this episode of The Fairway to Retail Success, we sit down with Jason Loomis, Executive Director at Great River Golf Club and the PGA of America’s 2024 National Merchandiser of the Year for public facilities. Jason shares how he transformed Great River Golf Club from a daily fee operation into a thriving university golf course with an award-winning retail program. Join us as Jason breaks down the key strategies that reshaped the shop’s success, from optimizing inventory and driving sales to staying ahead in the evolving world of golf retail.

In this episode of The Fairway to Retail Success, we sit down with Ali Putnam, founder of A. Putnam, a brand transforming women’s golf apparel with its Resort-to-Sport concept. Ali shares her journey from concept to creation, insights on the evolution of women’s golf fashion, and how retailers can effectively introduce and merchandise A. Putnam in their shops. Plus, she offers valuable advice for emerging brands looking to make their mark in the competitive golf apparel space. Tune in for an inspiring conversation on the future of women’s golfwear and how A. Putnam is redefining style both on and off the course!

In this episode of The Fairway to Retail Success, we sit down with industry icon Laura Robinson Alcocer, former Director of Retail at Pinehurst Resort and now Vice President of Green Grass Retail at Legends Global Merchandise. Laura shares insights from her 30-year career, including key strategies that drove Pinehurst’s retail success, the latest trends shaping golf merchandising, and expert advice for those looking to grow in the business.

In this episode of The Fairway to Retail Success, Justine Gray sits down with Emily Gifford, Director of Retail at Boca West Country Club, to explore her journey in golf retail and the strategies behind her award-winning operation. Emily shares how shifting member demographics have influenced buying behavior and her approach to keeping seasonal members engaged year-round. We also dive into Boca West’s commitment to delivering a luxury shopping experience, from merchandising standards to daily operational efficiencies. Whether you're looking to refine your retail strategy or implement new event-driven sales tactics, this conversation is packed with valuable insights you won’t want to miss!

In this episode of The Fairway to Retail Success, host Justine Gray sits down with Tracey Stearns, Director of Retail at Congressional Country Club, to discuss how she has built an award-winning retail operation. Tracey shares insights on Congressional’s Centennial merchandise initiative, the impact of vendor-led education, and the success of their holiday gift guide featuring interactive video content. From private label development to elevating the member experience, tune in for expert strategies to take your retail operation to the next level!

In this episode of The Fairway to Retail Success, host Justine Gray chats with Bart Romano, PGA, Director of Golf at Caledonia Golf & Fish Club and True Blue Golf Club. Bart shares how he transformed Caledonia’s pro shop into a high-performing retail destination through creative promotions, interactive merchandising, and a focus on guest experience. From e-commerce insights to innovative sales strategies like “Merch Madness,” tune in for actionable takeaways to elevate your golf shop’s success!

In this episode of The Fairway to Retail Success, we’re joined by Caroline Basarab, a true icon in golf retail. With an award-winning career spanning decades, Caroline has shaped the industry through innovation, leadership, and an unwavering commitment to excellence. As the Director of Retail at Reynolds Lake Oconee, she shares insights on merchandising strategy, sales optimization, and staff development. Plus, she offers valuable advice for AGM merchandisers looking to elevate their operations. Don’t miss this conversation with one of golf retail’s most influential leaders!

In this episode of The Fairway to Retail Success, host Justine Gray sits down with Katie Gates, Director of Retail at Interlachen Country Club—one of AGM’s 2025 Top 10 Best of Best Platinum Award recipients. With a background in menswear retail and a sharp business mindset, Katie has transformed the member shopping experience through innovative marketing, strategic merchandising, and a balance of tradition and modern retail techniques. From high-ticket holiday sales to digital engagement and visual storytelling, Katie shares her strategies for driving revenue and member loyalty. Tune in for insights on elevating private club retail and what’s next for Interlachen’s award-winning shop!