The Fairway to Retail Success: An AGM Podcast

In this episode of The Fairway to Retail Success, we sit down with Benji Boyter, Director of Retail at Pinehurst Resort, to explore what it takes to keep a multi-shop operation aligned and thriving. Benji shares his journey from Kiawah Island to The Sea Pines Resort and now Pinehurst, along with his strategies for maintaining brand standards, managing an iconic logo program, and developing a high-performing retail team. Whether you’re leading a single shop or a sprawling resort operation, this conversation is full of practical takeaways and fresh ideas.

In this episode of The Fairway to Retail Success, Justine Cook welcomes Grace Hurley, PGA Professional and Vice President of Brands and National Events at Catapult. Grace reflects on her career journey from award-winning retail leadership at Ponte Vedra Inn & Club to her current role shaping brand partnerships and national events. She shares her strategies for team development, insights on evolving industry trends, and advice for young professionals aspiring to lead with purpose in golf retail and beyond.

With a career that spans both the shop floor and the brand side, Andrew Blatnik brings a unique perspective to golf retail. Now National Sales Manager – Golf at Imperial, he reflects on his path from PGA Assistant Golf Professional to Director of Retail Operations at Oak Hill Country Club and shares what it takes to succeed in today’s evolving industry. Drawing on his award-winning tenure at Oak Hill, Andrew offers practical advice for merchandisers looking to grow their careers beyond the shop, insights into the shifting vendor–club relationship, and a behind-the-scenes look at how brand-side leaders are responding to the future of golf retail.

In this episode of The Fairway to Retail Success, Justine sits down with Victoria Matthews, Director of Retail at St. Andrews Country Club in Boca Raton, Florida. Victoria shares how her commitment to member service and staff development has helped drive double-digit sales growth in the shop. From creating a one-stop retail experience to implementing a member-friendly return policy, Victoria offers practical insights into building a high-performing team and delivering exceptional service every day.

Get inspired to deck the halls of your shop this season with Kelly Simon Anderson, Merchandiser at Baltusrol Golf Club - recognized as an AGM Platinum Award “Best of the Best” winner in both 2024 and 2025. Kelly shares her career journey from her early start in Florida to her longtime role at Baltusrol, where she has become known for her creativity and attention to detail in visual merchandising. She also discusses the inspiration behind her business, Signs by Simon, where she crafts custom fixtures, displays, and signage for golf shops. From folding techniques and spatial planning to festive backdrops, décor, and holiday games, Kelly reveals her process for transforming the shop into a true Christmas wonderland each year.

In this episode of The Fairway to Retail Success, Justine is joined by Ben Lorenzen, CCM, Creative Director at Champions Run in Omaha, NE and closing keynote speaker at the 2025 AGM Retail Conference. Ben is known for his imaginative approach to private club marketing, technology, and member engagement. He shares how thinking outside the box has helped his team reimagine how members connect with the club experience—from innovative retail concepts to standout cross-department collaborations. Tune in for a creative and practical conversation full of ideas to help merchandisers bring fresh energy to their retail strategy.

In this episode of The Fairway to Retail Success, Justine sits down with Heather Hadley, Senior Buyer and Merchandise Manager at the award-winning Haggin Oaks Golf Super Shop in Sacramento, California. A Certified Retail Manager and longtime AGM member, Heather shares how she blends trend awareness, customer insight, and data-driven decisions to create a standout shopping experience. From curating vintage collections to maximizing vendor relationships and trade show strategies, Heather offers practical takeaways and inspiration for buyers at every level.

In this inspiring episode of The Fairway to Retail Success, Justine chats with Wendy Cash, Retail Manager at The Country Club of Virginia and a 2025 AGM Platinum Award winner. Wendy shares how she has fostered a culture rooted in joy, learning, and genuine connection. From staff training games like "Jeopardy" to her “Clothes for a Cause” sale and ladies’ focus groups, Wendy’s creative, people-first approach makes a lasting impact. Tune in for heartfelt stories, practical tips, and a reminder that positivity and resilience are powerful retail tools.

In this episode of The Fairway to Retail Success, we sit down with Meghann Butcher, CEO and founder of RepSpark, to explore how technology, transparency, and trust are changing the wholesale landscape. Meghann shares her journey building the leading B2B platform for lifestyle brands, how RepSpark helps vendors grow smarter, and what trends are shaping vendor–retailer relationships in 2025 and beyond. Whether you're looking to boost reorders, deepen existing relationships, or expand into new accounts—this episode is packed with insights.

In this episode, Justine Cook sits down with Maggie Flurschutz, Director of Retail at Baltusrol Golf Club, to explore her journey from PGA Professional Golf Management student to leading one of the most recognized golf shops in the country. With deep ties to the game and a passion for merchandising, Maggie shares the branding and retail strategies that have helped Baltusrol earn consecutive Top 10 Best of the Best AGM Platinum Awards. Tune in as they discuss the club’s celebrated retail culture, the impact of its brand book, and innovative programs like Members Only microsites and Member Guest raffles. From vendor partnerships to member engagement, this episode is full of insights for anyone looking to elevate their retail game.