James Semple is what he calls “the composable commerce evangelist” at Salesforce, where his job is to spread the word that Salesforce has a really great composable offering. Interestingly, James also has a second career in music and orchestration, creating soundtracks for video games and movies.

The intent for James’ team is to make it as easy for commerce to go “headless” with Salesforce as it was to use other Salesforce technologies and not to leave the business owners behind. If you aren’t sure what headless commerce is, listen in! We dive into that and more in this episode.

Show Highlights:

• What “headless commerce” is.
• The history of the evolution of the headless concept in technology.
• What the MACH Alliance is.
• What Salesforce’s role in evolving the ecosystem is and the services required to enable composable.
• Where “headless” needs to evolve to meet market demand and customer needs.

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Episode Credits

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