In this episode of The Disruptionist, Jess Singh highlights the importance of authenticity and content over visuals in marketing. She emphasizes personalized copy to showcase brand personality and connect with customers, challenging the idea of universal marketing strategies. Tune in to learn how to craft a unique brand identity and engage authentically with your audience.

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Timestamps

00:00:00 - Introduction to Marketing and Branding

00:00:31 - Welcome to The Disruptionist

00:01:04 - Personalized Marketing Strategies

00:01:47 - The Necessity of a Website

00:02:20 - Social media as a Sales Platform

00:03:38 - Importance of a Professional Website for Services

00:04:31 - The Power of Copy in Marketing

00:05:19 - Copy in Different Publications

00:06:19 - Pricing Strategies

00:07:12 - Authentic Imagery Over Stock Photos

00:08:06 - Content Over Visuals