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In this episode of The Marketing Factory, host Marissa Candy reveals eye-opening statistics about Australian businesses, highlighting that 50% operate without a written strategy and 43% of small businesses are currently unprofitable. Marissa emphasizes the urgency for change and offers actionable insights to help listeners develop a marketing strategy in just 10 minutes. She encourages hairdressers to think creatively about their offerings, suggesting services like blow-dries that resonate with customers.

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Timestamps:

00:00:00 - Introduction

00:01:04 - The Importance of a Marketing Strategy

00:01:36 - Priming Your Mind for Strategy Development

00:03:00 - Defining Your Business Identity

00:03:42 - Identifying Your Target Audience

00:04:14 - Analyzing Your Current Messaging

00:04:55 - Understanding Your Competitors

00:05:49 - Clarifying Your Offerings

00:06:10 - Choosing Your Focus for Marketing

00:08:06 - Creating a Targeted Campaign Example

00:09:32 - Launching Your Campaign