Amigo Bob Cantisano is one of the most widely experienced and influential figures in California organic agriculture. Founder of Peaceful Valley Farm Supply, the Ecological Farming Conference, the first organic advisory business in the United States, and a number of farming operations around California. If you’ve never been on Amigo’s bus tour of Central Coast organic farms as part of the EcoFarm Conference, you’re missing out. In this episode, we talk about the basics of organization and planning as they relate to organic farms, the connection between paying attention and top yields, and Amigo’s recent work with another organization he founded, the Felix Gillet institute.