People don’t want to watch your transformation.

They care about their own. 

So how do you show your viewers that their story matters to you, while still sharing your own?

Ashley goes over how to tackle this EXACT problem as a personal brand, huge brand, as a storyteller. 

Some of what we cover:
➤ Why most brands only talk about the visible problem
➤ The philosophical layer that builds loyalty
➤ How identity shift is the real goal of storytelling
➤ Why “story = change” isn’t metaphorical, it’s structural
➤ The 3 layers of pain, and what happens when you only hit on one layer
➤ How to know if your story actually works
➤ Creating stories is the closest thing to being like God

Follow Ashley: 
➤ https://www.linkedin.com/in/ashley-arnson/
➤ https://www.blackhavencreative.com/

Follow Jacob:
➤ https://www.linkedin.com/in/jacob-christensen-b0701027b/
➤ https://www.instagram.com/filmdudejacob/?igsh=MW15NHFhMTJudmZzdQ%3D%3D&utm_source=qr#

Follow the podcast for more conversations like this:
➤ https://www.instagram.com/successisamythpod/?igsh=MThhNXJmcWVvazB0aQ%3D%3D#