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#015 - Jonathan Davies - Mastering B2B Messaging: Crafting Compelling Copy, Cultivating Culture, and Exceeding Customer Expectations at Happeo
Throughout our conversation, Jonathan emphasizes the importance of in-depth customer research, explaining how it enables marketers to develop messaging that resonates with their target audience. He discusses the differences between B2B and B2C marketing, highlighting the need for a thorough understanding of customer pain points, goals, and decision-making processes in the B2B space.
Jonathan also digs into the role of company culture in shaping customer interactions, sharing how Happeo redefined its core values to prioritize exceeding customer expectations. He offers practical advice on crafting concrete company values that guide decision-making and align with the organization's goals.
Additionally, Jonathan shares his favorite testing methods, including preference tests and A/B tests, to optimize messaging and improve conversion rates. He also discusses the importance of balancing quantitative and qualitative data to gain a comprehensive understanding of customers.
Enjoy!
CONNECT WITH JONATHAN- Jonathan on LinkedIn
- Happeo's website
- 02:40 Jonathan's Journey: Lessons Learned and Career Evolution
- 16:28 The Power of Company Culture in Customer Communication
- 22:10 Repositioning Strategy: Navigating B2B Messaging
- 26:04 Deep Dive into Target Market Segmentation
- 26:45 Adjusting Strategy for Market Fit
- 28:09 The Power of Research in Marketing
- 31:46 Leveraging Internal Tools for External Success
- 34:22 Balancing Quantitative and Qualitative Data
- 38:23 Innovative Customer Uses of Appio
- 39:38 Authenticity in Digital Communication
- 43:24 Personal Insights: Learning from Twins
Learn more at https://conversionalchemy.net/
Connect with Chris https://linktr.ee/conversionalchemy
View all episodes
By Chris SilvestriThroughout our conversation, Jonathan emphasizes the importance of in-depth customer research, explaining how it enables marketers to develop messaging that resonates with their target audience. He discusses the differences between B2B and B2C marketing, highlighting the need for a thorough understanding of customer pain points, goals, and decision-making processes in the B2B space.
Jonathan also digs into the role of company culture in shaping customer interactions, sharing how Happeo redefined its core values to prioritize exceeding customer expectations. He offers practical advice on crafting concrete company values that guide decision-making and align with the organization's goals.
Additionally, Jonathan shares his favorite testing methods, including preference tests and A/B tests, to optimize messaging and improve conversion rates. He also discusses the importance of balancing quantitative and qualitative data to gain a comprehensive understanding of customers.
Enjoy!
CONNECT WITH JONATHAN- Jonathan on LinkedIn
- Happeo's website
- 02:40 Jonathan's Journey: Lessons Learned and Career Evolution
- 16:28 The Power of Company Culture in Customer Communication
- 22:10 Repositioning Strategy: Navigating B2B Messaging
- 26:04 Deep Dive into Target Market Segmentation
- 26:45 Adjusting Strategy for Market Fit
- 28:09 The Power of Research in Marketing
- 31:46 Leveraging Internal Tools for External Success
- 34:22 Balancing Quantitative and Qualitative Data
- 38:23 Innovative Customer Uses of Appio
- 39:38 Authenticity in Digital Communication
- 43:24 Personal Insights: Learning from Twins
Learn more at https://conversionalchemy.net/
Connect with Chris https://linktr.ee/conversionalchemy