Marketing Helsinki

016 - Bringing Design Thinking Into a 400-Year-Old Company


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My guest is Juho Paasonen, the current Design Lead at a 400-year-old national institution that is the Finnish Postal Service Group: Posti.
Juho talks about starting his professional career at the age of 17 which led to working as Interaction Designer at Google before returning to Finland to build a creative design team at Posti. We discuss the differences between making art and making design, and what's required from good design leadership.
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Marketing HelsinkiBy Tan Lay