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016: Deep Dive with Jessie Hughes: You Should be Using AI to Enhance Your Creative Work


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In this episode we talk to Jessie Hughes, Senior Creative Technologist at Leonardo.Ai. Jessie is an internationally-recognised new media artist, technologist, scholar and screenwriter, her works having exhibited most notably at Sundance, SXSW, Cannes and the Tate Modern. In her role at Leonardo.Ai, she has been instrumental in leading global education, evangelism, community engagement, and industry-wide adoption for one of the world’s fastest-growing generative AI platforms.

Jessie talks about the ways generative AI can play a role in the future of the screen industry, and why she’s particularly excited for emerging creatives and the Australian screen industry.


Listen to this episode if you are interested in:

  • The ways generative AI is being used on current productions

  • Why Australia is leading the way with AI from a technology perspective

  • How creative experience is the key to creating great AI content

  • Why collaboration still leads to better outcomes

  • The ways democratisation of creativity allows more diverse voices to be heard

    • What you should do if you want to upskill with AI tools


    Bonus: Pair this episode with an AI Cheat Sheet put together by Scott Dickson from Bold Digital Media.

    The cheat sheet is a look at a variety of AI tools that may help speed up tasks, reduce costs, and unlock new creative possibilities across different points of the production process.
    https://www.bolddigitalmedia.com.au/aitoolspdf

    Scott Dickson works with creative teams to explore practical ways AI tools can support production workflows without giving up any creativity.

    Follow his work:
    www.linkedin.com/in/thatscottdickson
    bolddigitalmedia.com.au


    Follow Jessie and her work:

    LinkedIn: https://www.linkedin.com/in/jessie-hughes-050138b1

    Leonardo.ai: https://leonardo.ai/

    Announcement: Google’s Veo 3 on Leonardo.Ai


    Leonardo.Ai Training:

    Leonardo Learn

    Creating Detailed Concept Designs for Presentations

    Creating Cinematic Storyboards with AI

    Creating Concept Art and Posters for Your Film

    ⁠How to Ideate with Flow State⁠

    ⁠How to Use Flow State⁠


    Other Links & Presentations:

    Top 50 Women in AI: Leonardo.Ai News | Forbes Article

    Leonardo.Ai at AWS Sydney Summit

    Leonardo.Ai at Canva Create 2025

    Meta Festival 2025 — Jessie Hughes, Leonardo.Ai

    Emerging Media Programming AI Toolkit Series: Leonardo.ai

    Flow Issue No 01: Agency Storyboarding & Development Edition

    Spill Issue No. 01: Advertising & Marketing Edition

    Leonardo 104: Transform Your Business with Leonardo for Teams


    This Deep Dive interview is hosted by ⁠⁠Julie Eckersley⁠⁠, and proudly brought to you by ⁠⁠CrewHQ⁠⁠ & ⁠⁠Expanding Media⁠⁠.

    If you’re enjoying the podcast, please leave a rating on Spotify or Apple Podcasts, and we’d love you to forward this episode to a friend!

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