In this episode, Host Jess delves into the essential elements of brand positioning, brand image, and brand equity. Jess breaks down key branding lingo terms like brand identity and typography, emphasizing the importance of consistency in visual aspects of a brand. Tune in to elevate your understanding of marketing strategies and customer engagement to disrupt the status quo!

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Timestamps

00:00:00 - Introduction

00:00:44 - Understanding Branding Lingo

00:01:05 - What is Brand Identity?

00:01:47 - Defining Brand Image

00:03:01 - Importance of Brand Image

00:03:12 - What is Brand Equity?

00:04:14 - Building Brand Equity

00:05:19 - What is Brand Positioning?

00:06:11 - Examples of Brand Positioning

00:06:33 - Brand Voice and Tone

00:07:36 - Inspiration