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In this episode of The Marketing Factory, host Marissa Candy dives into the critical role of your team as the driving force behind your service-based business. She introduces the concept of the 80-20 rule, highlighting how 80% of revenue often comes from just 20% of your audience. Marisa teases a special offer for listeners to enhance their marketing strategies. With over two decades of experience, she shares proven tactics for creating impactful marketing campaigns that yield real results. While many marketing promises come with guarantees, Marisa emphasizes the uniqueness of each business and shares her own success story of generating leads and business in just one month, covering an entire year’s marketing fees.

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Timestamps:

00:00:00 - Introduction

00:00:10 - Understanding the 80-20 Rule

00:00:41 - Welcome to The Marketing Factory

00:01:02 - The Reality of Marketing Promises

00:01:34 - The Power of a Solid Strategy

00:02:06 - Introducing Talent Insight Solutions

00:03:11 - The Role of Your Team in Business Growth

00:04:14 - Choosing the Right Marketing Partner

00:04:45 - Defining Business Purpose and Audience

00:05:38 - Identifying Promotional Priorities

00:06:55 - Finding Your Leading Lady in Business

00:07:06 - Creating a Digital Strategy