In a world full of entrepreneurs telling each other to scale their business because "that's what you do", can you choose a different path? How do you build a business that can SUSTAIN itself for years to come, escaping the rat race and guaranteeing you financial freedom and peace of mind? In this new episode, Dave and Chris lay out how to approach building, marketing, and leadership in your business to prioritize LONGEVITY, allowing its mission to carry on for years to come and give you the financial empowerment you deserve.