Today we talk about the 3 critical C's of selling: Confidence, Conviction and Charisma and why each of those personality traits is critical to your success in sales. We break down each of these areas and where it may be drastically impacting your sales. If you're not exhibiting confidence in your product, service or in yourself, your prospects will feel it and not buy from you. Conviction in what you are selling is critical to transferring that belief to them and without it, you will lose the sale.