Gary Brandeleer is a visionary product leader at Salesforce, where he serves in the emerging tech and products department. He leads the product development of Salesforce Web3 and has achieved product market fit in six months. The product was launched in under a year, establishing Salesforce as a competitive force in the Web3 space. Gary has also played a key role in the development of Einstein GPT.

In this episode, Gary and the host Knapp address many questions about what Web3 and NFTs are and how commerce businesses can implement this latest technology to build exciting and innovative customer experiences and engagements through blockchain and smart contracts. 

Listen in to learn about this innovation!

Show Highlights:

• What an NFT is and how they work.
• Where Web3 is today and where Gary thinks it’s going.
• Use cases of Web3 for retailers and e-commerce brands.
• How event and ticketing companies are looking at using NFTS.
• The way NFTs are a way to bring control back to retailers.
• How NFTs could transform brands’ loyalty programs.

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Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.