Behind the Workflow

016: The Power of Legacy: Building a Multi-Contract Podcast Brand with Dawn Fobbs


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Is your podcast just a show, or the foundation of something much bigger? In this episode of Behind the Workflow, we sit down with Dawn Fobbs, founder of Mother Daughter Ish, to unpack how she transformed a family-centered podcast into a movement, a brand, and 49 business contracts.

From generational storytelling to building a certified enterprise, Dawn shares how legacy can fuel growth, why planning 365 episodes a year keeps her consistent, and how to create content with purpose that actually connects.

In this episode, you’ll learn:

  • How to turn personal stories into a brand that scales
  • Why keeping “the main thing the main thing” is the secret to podcast consistency
  • The workflow Dawn uses to plan a year’s worth of content in advance
  • How to balance podcasting with business, family, and travel without burnout
  • The overlooked power of legacy and storytelling in building trust and authority
  • Why every podcast should be more than a show, it should be a business

If you’ve ever wondered how to transform your podcast into a sustainable brand that outlives trends, this conversation is your roadmap.

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#BehindTheWorkflow #PodcastGrowth #WomenInLeadership #MotherDaughterIsh #PodcastWorkflow #ContentWithPurpose #PodcastBusiness #StorytellingMatters #PodcastStrategy #WomenEmpowermentPodcast #PodcastMonetization #LegacyBuilding #GenerationalStorytelling #ContentPlanning #PodcastEntrepreneur

We talk about:

  • 00:00 Welcome and episode intro
  • 03:36 Legacy and Generational Stories
  • 11:21 Planning and Workflow for Podcasting
  • 15:30 Content Creation and Technology
  • 19:46 Streamlining and Basics
  • 20:01 Balancing Technology and Personal Touch
  • 20:27 Exploring AI and Tools
  • 22:31 Content with Purpose
  • 22:54 Planning and Delegation
  • 23:18 Staying True to Your Podcast's Core
  • 28:19 Finding Your Podcasting Tribe
  • 29:54 Monetizing and Expanding Your Podcast
  • 35:03 Final Thoughts and Connections

Connect with Dawn

  • Website: https://motherdaughterish.com/ 
  • Instagram: https://www.instagram.com/motherdaughterish_/?hl=en 
  • YouTube: https://www.youtube.com/channel/UCS6AKD9Bclb_62dWxRSBnNA 

Connect with us

  • Instagram: https://www.instagram.com/gonorthflow 
  • YouTube: https://www.youtube.com/@gonorthflow 
  • LinkedIn: https://www.linkedin.com/company/northflow 
  • X: https://x.com/goNorthflow 
  • Website: https://northflow.io/

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Behind the WorkflowBy Simona Costantini and Taly Melo