Behind the Workflow

Workflows don’t need to be complicated, they just need to work.

In this episode of Behind the Workflow, hosts Simona Costantini and Taly Melo take you behind the build of the latest Northflow product updates designed to make podcast production smoother, faster, and more flexible.

You’ll learn how to:

• Streamline your workflow with drag-and-drop task management
• Update production timelines directly from the planning calendar
• Reduce mental clutter using smart filters for tasks and shows
• Simplify file sharing with Google Drive integration
• Get a first look at the brand-new dashboard UI built for creators and agencies

Whether you’re managing one show or an entire production slate, these updates are built to help you stay organized, focused, and in flow.

👉 Try Northflow free at https://www.northflow.io

🎧 Subscribe for more insights on podcast workflows, systems, and tools that help creators scale smarter.

We talk about:

• 00:00 Intro and what’s new at Northflow
• 00:35 Why these updates matter for podcasters
• 01:10 Drag and Drop feature overview
• 02:20 Faster episode planning and calendar updates
• 03:30 New filters for tasks and shows
• 05:10 Google Drive integration explained
• 07:00 Sneak peek at the new dashboard
• 09:00 What’s coming next for Northflow
• 10:30 Key takeaways and how to get early access

Connect with us

• Instagram: https://www.instagram.com/gonorthflow 
• YouTube: https://www.youtube.com/@gonorthflow 
• LinkedIn: https://www.linkedin.com/company/northflow 
• X: https://x.com/goNorthflow 
• Website: https://northflow.io/ 

In this episode of Behind the Workflow powered by Northflow, hosts Simona Costantini and Taly Melo sit down with Greg Wasserman, Head of Relationships at RSS.com, to uncover what really drives successful podcasts – and it’s not downloads, it’s relationships.

Greg has appeared on more than 100 shows, giving him a front-row seat into what works (and what doesn’t) when it comes to podcast workflows, guest onboarding, and monetization. Together, they explore the systems that keep podcasts running smoothly, from guest booking and prep forms to content repurposing and programmatic ads.

You’ll learn:

• Why relationships are the #1 growth strategy for podcasters
• The biggest workflow mistakes guests and hosts make
• How to create a 5-star guest onboarding experience
• The truth about programmatic ads and monetizing through RSS.com
• Why strategy and systems separate great podcasts from forgotten ones

#podcastworkflows #northflow #rssdotcom #gregwasserman #podcastsystems #podcastmonetization #podcastingtools #podcastagency #behindtheworkflow

We talk about:

• 00:00 The truth about smooth vs. messy podcast workflows
• 01:00 Meet Greg Wasserman, Head of Relationships at RSS.com
• 03:00 From media sales to mastering podcast relationships
• 05:00 Beyond ads and sponsors: new ways to monetize podcasts
• 07:30 How agencies can help podcasters make more money
• 10:00 Building authentic relationships that drive growth
• 13:00 The most common guest onboarding mistakes
• 16:00 What makes a 5-star guest experience
• 20:00 Why strategy and systems separate great shows from forgettable ones
• 28:00 The right way to handle guest communication and tech hiccups 
• 41:00 Programmatic ads explained: how to monetize smarter
• 48:00 Key takeaways: workflows, relationships, and strategy that win

Connect with Greg

• Website: https://rss.com/ 
• LinkedIn: https://www.linkedin.com/in/gregwasserman/ 

Connect with us

• Instagram: https://www.instagram.com/gonorthflow 
• YouTube: https://www.youtube.com/@gonorthflow 
• LinkedIn: https://www.linkedin.com/company/northflow 
• X: https://x.com/goNorthflow 
• Website: https://northflow.io/ 

Discover how to streamline podcast production, master workflow systems, and scale your podcast agency with expert insights from Mathew Passy of Suite Recording and Conntap. 

From workflows to systems, client management, and quality control, this episode breaks it all down for producers and podcasters who want to grow smarter, not just bigger.

—

Some podcasters stay small because they try to do everything themselves.

In this episode of Behind the Workflow, Simona Costantini and Taly Melo sit down with Mathew Passy, host of Podcasting Tech and founder of Suite Recording and Conntap, to unpack what it really takes to scale your production business, build the right systems, and lead a happy team.

Mathew shares how he built and sold his first podcast agency, why he believes systems are the secret to sanity, and how client experience—not downloads—is the real currency of success.

You’ll learn:

• Why valuing your time is the key to long-term success
• How to set boundaries with clients without losing business
• The systems and SOPs that keep multi-show teams running smoothly
• The difference between good production and great client experience

#BehindTheWorkflow #MathewPassy #PodcastProduction #PodcastWorkflow #PodcastSystems #PodcastBusiness #PodcastAgency #SuiteRecording #Conntap #Northflow #PodcastEditing #PodcastStrategy #CreatorBusiness #PodcastTools #Podcasting2025 #PodcastingTips

We talk about:

• 00:00 Introduction and Guest Introduction
• 01:40 How Mathew got started in podcasting
• 05:30 Building Suite Recording and Conntap
• 10:00 The importance of project management for podcasters
• 14:00 Systems, SOPs, and templates that scale
• 19:00 Pricing, boundaries, and client experience
• 27:00 Balancing quality, consistency, and team happiness
• 33:00 Mathew’s top 3 takeaways for podcasters
• 35:00 Final thoughts + where to connect

Connect with Mathew

• Website: https://suiterecording.com/ 
• LinkedIn: https://www.linkedin.com/in/andreea-coscai/ 
• Instagram: https://www.instagram.com/mathewpassy 
• X: https://x.com/mathewpassy 
• Threads: https://www.threads.com/@mathewpassy 
• https://conntap.com/ 

Connect with us

• Instagram: https://www.instagram.com/gonorthflow 
• YouTube: https://www.youtube.com/@gonorthflow 
• LinkedIn: https://www.linkedin.com/company/northflow 
• X: https://x.com/goNorthflow 
• Website: https://northflow.io/

What if your podcast workflows and marketing could actually fuel growth instead of adding to the chaos?

In this episode of Behind the Workflow, Simona Costantini and Taly Melo sit down with Andreea Coscai, producer, marketer, and founder of Eurowaves, the newsletter spotlighting European podcasting. Andreea shares how she bridges the gap between the U.S. and European markets and reveals the systems and strategies that help podcasters grow with purpose.

You’ll learn:

• The key differences between European and North American podcasting and what each market can learn from the other
• How workflows and organization free you up to be more creative (instead of less)
• Why newsletters are one of the most underrated podcast growth tools in 2025
• How to pitch podcasts with intention (and stop the copy/paste trap)
• Smart repurposing strategies that turn every episode into multiple pieces of content
• Why going global is the next big opportunity for indie creators and agencies

Whether you’re an indie podcaster, a content marketer, or an agency owner, this conversation will show you how to stay organized, think globally, and market your podcast with impact.

🎧 Listen in and discover how to grow smarter, not harder, in today’s podcasting landscape.

#PodcastGrowth #PodcastWorkflows #BehindTheWorkflow #PodcastMarketing #Eurowaves #ContentRepurposing #PodcastStrategy

We talk about:

• 00:00 Introduction and Guest Introduction
• 03:29 The Power of Podcasting
• 05:00 Creating Impactful Content
• 08:50 Podcast Production and Repurposing Strategies
• 21:46 Client Onboarding and Operations
• 26:00 Signature Framework: Content to Community to Commerce
• 30:05 Key Takeaways and Final Thoughts

Connect with Andreea

• Website: https://eurowaves.substack.com/ 
• LinkedIn: https://www.linkedin.com/in/andreea-coscai/ 
• Instagram: https://www.instagram.com/andreeacoscai/ 

Connect with us

• Instagram: https://www.instagram.com/gonorthflow 
• YouTube: https://www.youtube.com/@gonorthflow 
• LinkedIn: https://www.linkedin.com/company/northflow 
• X: https://x.com/goNorthflow 
• Website: https://northflow.io/ 

What if your podcast episodes could do more than just sit on Apple and Spotify?

In this episode of Behind the Workflow, Simona Costantini and Taly sit down with Tahjma VanBuren, founder of iMoves Management and host of How to Be Seen. Tahjma shares her signature Content → Community → Commerce framework and reveals how to transform every podcast episode into a content engine that drives visibility, trust, and sales.

You’ll learn:

• Why podcasting is the most intimate and impactful content format
• How to repurpose episodes into blogs, emails, and social clips that actually convert
• The #1 mistake podcasters make with repurposing (and what to do instead)
• Why visibility isn’t about you—and how to show up with confidence anyway
• How to build workflows and systems that keep you consistent without the burnout

Whether you’re a podcaster, agency owner, or content creator, this conversation will help you stop spinning your wheels and start getting seen in all the right places.

🎧 Listen in and discover how to turn your content into connection, and your connection into commerce.

#PodcastGrowth #ContentStrategy #BehindTheWorkflow #GenerationalStorytelling #ContentPlanning #PodcastEntrepreneur

We talk about:

• 00:00 Introduction and Guest Introduction
• 03:29 The Power of Podcasting
• 05:00 Creating Impactful Content
• 08:50 Podcast Production and Repurposing Strategies
• 21:46 Client Onboarding and Operations
• 26:00 Signature Framework: Content to Community to Commerce
• 30:05 Key Takeaways and Final Thoughts

Connect with Tahjma

• Website: https://www.imovesmanagement.com/ 
• LinkedIn: https://www.linkedin.com/in/tahjma-vanburen/ 
• Instagram: https://www.instagram.com/tahjmavanb 

Connect with us

• Instagram: https://www.instagram.com/gonorthflow 
• YouTube: https://www.youtube.com/@gonorthflow 
• LinkedIn: https://www.linkedin.com/company/northflow 
• X: https://x.com/goNorthflow 
• Website: https://northflow.io/ 

Is your podcast just a show, or the foundation of something much bigger? In this episode of Behind the Workflow, we sit down with Dawn Fobbs, founder of Mother Daughter Ish, to unpack how she transformed a family-centered podcast into a movement, a brand, and 49 business contracts.

From generational storytelling to building a certified enterprise, Dawn shares how legacy can fuel growth, why planning 365 episodes a year keeps her consistent, and how to create content with purpose that actually connects.

In this episode, you’ll learn:

• How to turn personal stories into a brand that scales
• Why keeping “the main thing the main thing” is the secret to podcast consistency
• The workflow Dawn uses to plan a year’s worth of content in advance
• How to balance podcasting with business, family, and travel without burnout
• The overlooked power of legacy and storytelling in building trust and authority
• Why every podcast should be more than a show, it should be a business

If you’ve ever wondered how to transform your podcast into a sustainable brand that outlives trends, this conversation is your roadmap.

🎁 Grab our free 3P Workflow Download → https://northflow.kit.com/3-p-framework

💻 Learn more about Northflow: https://www.northflow.io

🎧 Subscribe for more workflow deep dives + creator strategies

#BehindTheWorkflow #PodcastGrowth #WomenInLeadership #MotherDaughterIsh #PodcastWorkflow #ContentWithPurpose #PodcastBusiness #StorytellingMatters #PodcastStrategy #WomenEmpowermentPodcast #PodcastMonetization #LegacyBuilding #GenerationalStorytelling #ContentPlanning #PodcastEntrepreneur

We talk about:

• 00:00 Welcome and episode intro
• 03:36 Legacy and Generational Stories
• 11:21 Planning and Workflow for Podcasting
• 15:30 Content Creation and Technology
• 19:46 Streamlining and Basics
• 20:01 Balancing Technology and Personal Touch
• 20:27 Exploring AI and Tools
• 22:31 Content with Purpose
• 22:54 Planning and Delegation
• 23:18 Staying True to Your Podcast's Core
• 28:19 Finding Your Podcasting Tribe
• 29:54 Monetizing and Expanding Your Podcast
• 35:03 Final Thoughts and Connections

Connect with Dawn

• Website: https://motherdaughterish.com/ 
• Instagram: https://www.instagram.com/motherdaughterish_/?hl=en 
• YouTube: https://www.youtube.com/channel/UCS6AKD9Bclb_62dWxRSBnNA 

Connect with us

• Instagram: https://www.instagram.com/gonorthflow 
• YouTube: https://www.youtube.com/@gonorthflow 
• LinkedIn: https://www.linkedin.com/company/northflow 
• X: https://x.com/goNorthflow 
• Website: https://northflow.io/

Is your content getting lost in the scroll—or standing out with a story worth remembering? In this episode of Behind the Workflow, we sit down with Laurelyn Ponder, social media strategist and creator advocate to unpack how storytelling and inclusive marketing can transform the way small businesses and creators show up online.

From Instagram-first strategies to building systems that actually support your lifestyle, we’re digging into what it really takes to create content that connects in 2025.

In this episode, you’ll learn:

• Why storytelling, not just hooks, is the key to marketing that resonates
• How to use Instagram as your “website” when you’re just starting out
• The best tools and workflows for managing content without burning out
• How to repurpose podcasts and blogs into endless social posts
• Why inclusive, flexible systems create long-term success for creators
• How to balance business growth with the lifestyle you actually want

If you’ve ever felt overwhelmed by content creation or wondered how to make your social media strategy more sustainable, this conversation is your playbook for thriving online—without losing yourself in the process.

🎁 Grab our free 3P Workflow Download → https://northflow.kit.com/3-p-framework

💻 Learn more about Northflow: https://www.northflow.io

🎧 Subscribe for more workflow deep dives + creator strategies

social media strategy, content creation tips, podcast promotion, repurposing podcast content, inclusive marketing, storytelling in marketing, small business marketing, content workflows, productivity for creators, Instagram growth tips, Canva tips, social media scheduling tools, creator economy, podcast growth strategies, digital marketing for entrepreneurs, balancing business and lifestyle

We talk about:

• 00:00 Welcome and episode intro
• 01:00 Storytelling as the differentiator in marketing
• 03:00 Helping small business owners show up on social media
• 05:00 Tools that simplify content creation (RelaSocial and Canva)
• 07:30 Systems, processes, and boundaries for agency growth
• 10:00 Why inclusivity matters in business and marketing
• 12:00 Building balance as a neurodivergent creator
• 15:00 Podcasting as a community-building tool
• 17:30 Repurposing podcast episodes into multiple content formats
• 19:00 Podcast workflows scripting vs. bullet points
• 21:00 Audio vs. video podcasts making content accessible
• 23:00 Accessibility tips for social media content
• 24:30 Promoting audio-based podcasts on social media
• 25:30 Finding balance between business and lifestyle
• 27:00 Closing thoughts and where to connect

Connect with us

• Instagram: https://www.instagram.com/gonorthflow 
• YouTube: https://www.youtube.com/@gonorthflow 
• LinkedIn: https://www.linkedin.com/company/northflow 
• X: https://x.com/goNorthflow 
• Website: https://northflow.io/

Are you keeping up with the biggest shifts in podcasting—or risking being left behind? In this special team episode of Behind the Workflow, all four co-founders of Northflow sit down to recap everything we learned at Podcast Movement 2025.

From industry-wide debates on AI to the future of podcast workflows, we’re breaking down the biggest trends, the hottest conversations, and the behind-the-scenes takeaways from sharing the stage at the world’s largest podcasting conference.

In this episode, you’ll learn:

• What creators really think about AI—and why most see it as an assistant, not a replacement
• How to balance authenticity with automation when building your podcast
• Why “viral moments” aren’t accidents, but the result of intentional content planning
• The biggest workflow challenges podcasters face (and how we’re solving them at Northflow)
• Where the industry is heading next with guest booking, onboarding, and production systems
• What it’s like to bring the entire Northflow founding team together in person for the first time

If you’ve ever wondered how the biggest conference in podcasting shapes the tools, strategies, and community you rely on, this recap is your front-row seat.

🎁 Grab our free 3P Workflow Download → https://northflow.kit.com/3-p-framework

💻 Learn more about Northflow: https://www.northflow.io

🎧 Subscribe for more workflow deep dives + creator strategies

#PodcastMovement2025 #PodcastWorkflow #PodcastProduction #BehindTheWorkflow #NorthflowTools #PodcastAutomation #AuthenticPodcasting #PodcastGrowth #PodcastCommunity #AIPodcasting

We talk about:

• 0:00 Intro
• 0:42 One word to describe Podcast Movement 2025
• 5:20 AI as an assistant, not a replacement
• 13:45 Viral content strategies from the Tony & Ryan Podcast
• 20:20 Top trends: guest onboarding & workflow visibility
• 25:00 Lessons learned from building Northflow
• 31:00 Favorite moments & biggest takeaways

Connect with us

• Instagram: https://www.instagram.com/gonorthflow 
• YouTube: https://www.youtube.com/@gonorthflow 
• LinkedIn: https://www.linkedin.com/company/northflow 
• X: https://x.com/goNorthflow 
• Website: https://northflow.io/ 

Are you building your podcast systems with intention—or patching things together with duct tape? In this episode of Behind the Workflow, Simona Costantini and Taly Melo sit down with podcast creative strategist and producer Jullian Androkae, co-founder of Pod Vision, to talk about designing standout formats, smarter workflows, and tools that actually scale with you.

From crafting unique show structures to automating editing pain points, Jullian shares the exact processes he uses to help podcasters—from indie creators to big brands like Coca-Cola and TurboTax—produce shows that are creative, sustainable, and audience-focused. If you’ve ever struggled with systems, editing tools, or format fatigue, this conversation will spark new ideas for building a show that works long-term.

In this episode, you’ll learn:

• Why most podcasters miss the mark on creative structure (and how to fix it)
• Simple ways to break out of the traditional interview-style format
• How co-hosting and segmented episodes create more engaging content
• The behind-the-scenes workflow Jullian uses with clients, from planning to publishing
• Which tools (Notion, Riverside, Descript, AI audio enhancers) save time and sanity
• How to build SOPs and templates that scale with your show or agency
• Why smaller, indie projects often allow for more creativity than big brands
• Jullian’s vision for automation, AI, and the future of podcast production

🎁 Grab our free 3P Workflow Download → https://northflow.kit.com/3-p-framework

💻 Learn more about Northflow: https://www.northflow.io

🎧 Subscribe for more workflow deep dives + creator strategies

#PodcastWorkflow #PodcastProduction #PodcastAutomation #BehindTheWorkflow #NorthflowTools #CreativeOps #PodcastEditing #DescriptTips #PodcastScaling #IndiePodcasts

We talk about:

• 00:00 Intro
• 01:09 Diving into Show Concepts and Formats
• 05:37 Creative Direction and Client Strategy
• 11:13 Production Workflow and Tools
• 13:02 Challenges and Solutions in Podcast Production
• 18:14 Challenges of Onboarding Clients to North Flow
• 19:00 Transitioning Between Project Management Tools
• 20:31 Creating Effective SOPs and Templates
• 21:49 Integrating Webhooks and Databases
• 27:15 Managing a Lean Team
• 28:03 Creative Freedom with Indie Brands
• 30:15 Building Better Systems for Podcasting
• 34:04 Jullian’s Upcoming Projects and Closing Remarks

Connect with Jullian

• Instagram: https://www.instagram.com/heartcenteredpodcasting/ 
• LinkedIn: https://www.linkedin.com/in/jullianka/   
• Website: https://www.heartcenteredpodcasting.com/ 

Connect with us

• Instagram: https://www.instagram.com/gonorthflow 
• YouTube: https://www.youtube.com/@gonorthflow 
• LinkedIn: https://www.linkedin.com/company/northflow 
• X: https://x.com/goNorthflow 
• Website: https://northflow.io/

Are you running your podcast like a business—or a bottleneck? In this episode of Behind the Workflow, Simona Costantini and Taly Melo sit down with podcast agency founder Haley Hatcher of Heart Centered Podcasting to talk about workflows that serve your mission and your life.

From SOPs that make scaling a breeze to calendar boundaries that preserve your sanity, Haley shares how she went from overnight solopreneur to full-service agency owner—without ever touching the editing timeline herself. If you’re ready to grow your podcast biz without micromanaging every episode, this one’s for you.

In this episode, you’ll learn:

• How Haley launched her agency overnight (and never looked back)
• What SOPs and project tools help her team run multiple shows with ease
• The simple guest booking system that saves hours every week
• How to set and enforce boundaries with clients using automations
• Why building before you're ready is the fastest path to growth
• How Asana became the heartbeat of her production process
• Tips for hiring, delegating, and detaching your identity from your business

🎁 Grab our free 3P Workflow Download → https://northflow.kit.com/3-p-framework

💻 Learn more about Northflow: https://www.northflow.io

🎧 Subscribe for more workflow deep dives + creator strategies

#PodcastWorkflow #PodcastAgencyTips #WomenInPodcasting #NorthflowTools #BehindTheWorkflow #PodcastSystems #CreativeOps #PodcastDelegation #PodcastProduction #ScalingYourAgency

We talk about:

• 00:00 Intro
• 01:05 Haley’s Origin Story: From Shutdown to Startup
• 04:00 What a Heart-Centered Podcast Workflow Looks Like
• 07:00 Client Check-Ins, Boundaries, and HoneyBook Automations
• 09:15 Game-Changing Tools: Asana, Slack, Canva, Riverside
• 12:00 Guest Booking Workflows That Save Time
• 14:55 Content Planning & Batching for Visibility and Sanity
• 17:20 SOPs, Templates, and Team Training via Loom
• 21:15 Haley’s Current Team Structure + Delegation Tips
• 24:15 The Emotional Work of Scaling a Business
• 28:00 How Haley Built a 3–4 Day Workweek That Actually Works
• 30:15 Her #1 Workflow Hack (Spoiler: It’s Not Fancy)
• 31:45 Advice for Podcast Agencies Learning to Let Go
• 34:00 Final Thoughts + Key Takeaways

Connect with Haley

• Instagram: https://www.instagram.com/heartcenteredpodcasting/ 
• LinkedIn: https://www.linkedin.com/in/haley-hatcher/ 
• Website: https://www.heartcenteredpodcasting.com/ 

Connect with us

• Instagram: https://www.instagram.com/gonorthflow 
• YouTube: https://www.youtube.com/@gonorthflow 
• LinkedIn: https://www.linkedin.com/company/northflow 
• X: https://x.com/goNorthflow 
• Website: https://northflow.io/