<p>Marketing is often seen as a 'murky' world and, in this episode, the team shine a light on the fundamentals with a discussion on the '3 M's - Market, Message and Media'.  Everything else is irrelevant until you know who you are going to train, how you're going to resonate with them and where they hang out.</p>

Marketing is often seen as a 'murky' world and, in this episode, the team shine a light on the fundamentals with a discussion on the '3 M's - Market, Message and Media'. Everything else is irrelevant until you know who you are going to train, how you're going to resonate with them and where they hang out.

<p>Marketing is often seen as a 'murky' world and, in this episode, the team shine a light on the fundamentals with a discussion on the '3 M's - Market, Message and Media'.&nbsp; Everything else is irrelevant until you know who you are going to train, how you're going to resonate with them and where they hang out.</p>

#017 3M's of Marketing

A weekly podcast hosted by The IFBA's Head of Operations, Chris Walton, joined regularly by Head of Education, Tom Hamilton, and Founder, Jean-Claude Vacassin. The IFBA is the organisation that's setting the standard in the fitness industry. On a mission to help owners of fitness enterprises big and small, they're digging into the strategies to build an efficient, profitable, and sustainable gym or health club business. The show features expert guests, questions from listeners, and a whole lot of good stuff to get you thinking and, ultimately, upping your game.

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#017 3M's of Marketing

#017 3M's of Marketing