Get ready to skyrocket your real estate lead generation game with Jonathan and Mallory’s special guest Joe Herrera, the broker and co-founder of the Joe Taylor Group and co-founder of Velocity Coaching.

Joe shares his expert advice on the importance of consistency in marketing and advertising and how to effectively use social media to generate leads. Discover the secret sauce to reducing lead fatigue and why using other agents' listings can boost your social validation when selling a property.

Jonathan and Mallory also dive into the reality of real estate with Joe, discussing the significance of hard work, persistence, and consistency in achieving success. Joe emphasizes the importance of emulating the greats and understanding that a great reward requires a great price. They also talk about recruiting and accountability in real estate, where Joe shares key strategies to diagnose, retain, and hold new recruits accountable for their performance.

Finally, we explore the intricacies of scaling and marketing a real estate team. Joe provides insight into different team structures, the importance of scale in recruitment and retention, and why a high turnover rate is necessary to maintain a thriving team. Learn where brand new agents should start marketing themselves on social media and how to become an expert in your market while focusing on your clients rather than solely chasing commissions.

Grab a pen and paper, and let's level up your real estate game together!

In this episode, you will hear:

• Joe Herrera's journey from starting in real estate in 2001 to partnering with Taylor in 2005, building a social media app, and getting back into real estate in 2014
• The importance of consistency in marketing and advertising for real estate agents, as well as the challenges of lead fatigue and the process to reduce it
• Using other agents' listings and social validation to sell a property, with consistency and human nurturing as the secret sauce of success
• Emphasizing hard work, persistence, and consistency in achieving success in the real estate industry, as well as emulating the greats and understanding the price of reward
• Some strategies for successful real estate recruitment and retention include diagnosing quickly, holding people accountable, and focusing on clients and market expertise
• The intricacies of scaling and marketing a real estate team, with insights into different team structures, the importance of scale in recruitment and retention, and where a brand new agent should start marketing themselves on social media

Follow and Review:

We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.

If you enjoyed this episode, we've created a PDF that has all of the key information for you from the episode. Just go to the episode page at https://www.trustgreene.com/podcast/aoa/017 to download it.

Supporting Resources:

Joe Taylor Group - www.joetaylorgroup.com

Joe Taylor Group on Facebook - www.facebook.com/joetaylorgroup

Joe Herrera on Instagram - www.instagram.com/joeherrera

Coach with Velocity on Instagram -  www.instagram.com/coachwithvelocity

Coach with Velocity - www.coachwithvelocity.com

Website - www.streamlined.properties

YouTube - https://www.youtube.com/c/JonathanGreeneRE/videos

Instagram - www.instagram.com/trustgreene

Instagram - www.instagram.com/streamlinedproperties

TikTok - www.tiktok.com/@trustgreene

Zillow - www.zillow.com/profile/Streamlined%20Prop%20eXp

Bigger Pockets - www.biggerpockets.com/users/TrustGreene

Facebook - www.facebook.com/streamlinedproperties

Email - [email protected]  

Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know we sent you.