Want to learn the secrets to exceeding guest expectations and how it can elevate your business and brand? Join Troy Hooper as he dives into the strategies behind the power of customer retention, maximizing revenue and minimizing expenses with restaurant expert Chip Klose.

In this conversation, Chip Klose discusses with Troy the key topics that are top of mind for restaurant operators today. He emphasizes the need to shift the focus from customer acquisition to customer retention in marketing strategies. Chip highlights the importance of profitability and the misconception that more revenue and less expenses automatically lead to profit. He suggests a more targeted approach, setting revenue goals and managing expenses to ensure consistent profitability. Additionally, Chip emphasizes that the restaurant industry should be recognized as a luxury and indulgence, providing an extraordinary experience that is worth the price. 

Here are a few key topics discussed:

- Importance of customer retention in marketing

- Misconception about profitability in the restaurant industry

- Targeted revenue goals and expense management for consistent profitability

- Recognizing the restaurant industry as a luxury and indulgence

 

Connect with Chip on Instagram and his podcast.

This show is sponsored by Pepper Lunch. Find a location near you!

Production and Administration work completed by Smart Podcast Solutions and Elevate Virtual Business Solutions.