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017: Judy Weintraub-Short Books to Build Expertise


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In this episode, Kimberly Weitkamp and Judy Weintraub discuss:

  • How to re-purpose your assets into a book
  • How to use your book to build your expertise
  • Discovering where and when you should create your own marketing materials

Key Takeaways:

  • Why shorter is better for your business authority book
  • You already have the material for your next book
  • The step-by-step process for writing your book
  • The true cost of writing in time and resources
  • A book by itself isn’t enough
  • A key question: “Who is the right reader for your book?”

Identifying why you want to write the book in the first place because if you don’t identify that, there’s a good chance that you’re not gonna write the book that will get you the results that you want.

Judy Weintraub

Connect with Judy

Free Gift: https://skillbites.net/ebook-thanks/

Website: skillbites.net

LinkedIn: https://www.linkedin.com/in/judyweintraub/

Connect with Kimberly

The Audience Converter

Twitter: @k_weitkamp and @audienceconvert

Facebook: https://www.facebook.com/audienceconverter

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More Conversations, Clients & CashBy Kimberly Weitkamp

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